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Hongmeng’s way of winning in the era of original Internet of Everything

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On the evening of June 2, Huawei officially released HarmonyOS 2. This means that “mobile phones equipped with HarmonyOS (Hongmeng)” has become an official market-oriented product, and the software operating system independently developed by the Chinese has begun to accept market testing.

A week later, Hongmeng upgraded the number of users to exceed 10 million; in addition to mainstream brands, more than 5,000 single products of more than 900 brands are undergoing HarmonyOS Connect certification, and continue to increase…A series of data are witnessing , Based on the Hongmeng operating system, Huawei and its friends are building a full-scenario smart ecology faster and faster.

From May 16th to June 14th, the information index about “Hongmeng” on the Internet (data source: Baidu Index)

What is Hongmeng

“In the Internet era, consumers can download different apps according to their needs, that is, assemble different software. Hongmeng’s purpose is to allow consumers to assemble different hardware and call different devices according to their needs.”

Hongmeng can achieve multi-platform adaptation

Hongmeng is an operating system launched to create a new interactive experience between humans and IoT terminals. In 2012, Huawei began planning its own operating system “Hongmeng”. It first appeared in public view after the United States included Huawei on the “Entity List” in May 2019. On August 9 of that year, Huawei officially released HarmonyOS and implemented open source. In September 2020, Hongmeng upgraded to OS 2.0 version. In December, Huawei launched the Hongmeng OS 2.0 mobile phone developer Beta test version. In June of this year, mobile phones equipped with the Hongmeng system were finally officially available to the public. Huawei Hongmeng System is a new distributed operating system oriented to all scenarios. In short, Hongmeng provides a unified language for the intelligence, interconnection and collaboration of different devices, allowing consumers to control multiple devices as simple as operating one device. Zhong Xinlong, a senior consultant at the Institute of Information Technology and Software Industry of CCID Think Tank, explained that the Hongmeng system adopts a layered architecture design, which disassembles the system into very small granularities and “assembles” according to terminal requirements. Its birth and launch are an attempt by the domestic operating system to face market competition again. After many failed and unsatisfactory attempts at the domestic operating system, Huawei and its Hongmeng are bringing surprises to the Chinese people. Take a firm root in China’s development

“China’s software industry is thriving, but there is no “root”. Huawei will start with Hongmeng and build the “root” of China’s basic software. Prior to this, Chinese companies and scientific research institutions have carried out developments in both smartphones and computers. Attempts to operate the operating system, and most of these attempts fell into silence after triggering controversy among all parties.”

Rendering of Hongmeng LOGO For a long time, the phenomenon of “lack of core and less soul” in my country’s technology industry has been very prominent. The “core” is the chip, and the “soul” is the operating system and industrial software. Compared with the gap in chips, the gap between my country and the West in operating systems and industrial software is actually even greater. Especially after system software providers in Western countries have promoted the “SaaSization (software as a service)” process, this gap has not narrowed, but has grown larger. At present, there are three terminal operating systems that can be regarded as dominant in the world: the Windows system on the PC side, and the Android and iOS on the mobile side of the mobile phone. They are all owned by American companies. The risks involved can be imagined. China, as a country with an early development in the mobile internet market, has a considerable share of the mobile phone market worldwide. Only the four “Hua, Mi, O, and V” companies account for more than 40% of the world’s mobile phone services, but However, there is no mobile terminal system of its own in China. Against this background, the Hongmeng operating system launched by Huawei this time is of great significance and is a milestone breakthrough in the field of operating systems in my country. First, it is the first truly commercialized mobile phone operating system in China, providing terminal manufacturers with a third operating system option besides Android and iOS. Second, the Hongmeng operating system is not specifically developed for mobile terminals. In addition to being compatible with mobile phone Android applications and enhancing the user experience of existing Android applications, Hongmeng is more important to cover the entire scene of the Internet of Everything, easily on mobile phones, smart watches, smart glasses, tablets, computers, cars, and large screens. Freely switch between different screens such as smart TVs, and meet the application requirements of multi-screen integration. Third, Hongmeng is a useful attempt by my country’s technology industry to build a software and hardware ecosystem. At present, many hardware and software manufacturers have joined the Hongmeng ecosystem, and more manufacturers will join in the future. This will be a practical example of the construction of an ecosystem based on key core technologies in my country’s science and technology industry, and the demonstration is of great significance. Use the brand to help build the software ecosystem

“For an ecosystem, especially for underlying platforms such as operating systems, software usage and market share are the core factors for its survival and success. A 16% market share is a life-and-death line. .”

The most important thing about the success of an operating system is the ecology. Whether there are enough partners to join in to make the ecology bigger. How to attract more third parties to join, create a sustainable ecosystem, and gather more loyal users is a difficult problem for Hongmeng’s future survival and development. The creation of the system ecology requires the outward display of Hongmeng’s good brand image. If Hongmeng wants to establish a benchmark brand image, firstly, it must give play to its own advantages in the field of Internet of Things; secondly, it is an open and frank attitude to eliminate the worries of potential partners to join the Hongmeng ecosystem; thirdly, use brand reputation to gather more consumer.

  • Play the IoT first move

Hongmeng’s positioning is a distributed operating system for all scenarios. It expands the market for operating system competition from the mobile phone field monopolized by Apple and Google to the emerging Internet of Things and related smart devices. From 2010 to 2018, the number of global IoT devices grew rapidly, with a compound growth rate of 20.9%. In 2018, the number of global IoT device connections was approximately 9.1 billion. It is predicted that in 2022, the number of global IoT devices (including cellular and non-cellular) networked devices will reach 16.4 billion, and in 2025 it will reach 25.2 billion. In 2019, the scale of my country’s Internet of Things connection is 3.1 billion. It is estimated that the scale of Internet of Things connection will reach 7 billion in 2022 and 12 billion in 2025. Huawei is the main promoter of the development of the global Internet of Things industry, a major member of many industry/industry alliance organizations around the world, and the initiator of the AIoT industry alliance. It has made active contributions to industry standards and industry norms. With leading technical strength, Huawei promotes the rapid development of the Internet of Things industry, providing a series of solutions ranging from communication chips, Internet of Things terminal operating systems, mobile Internet of Things networks to Internet of Things platforms and ecological construction. The IoT ecosystem is still at an early stage of development, and there is still a long way to go for at least the next ten years. With its huge advantages in software and hardware, Huawei’s basic operating system will allow more companies interested in the Internet of Things market to choose to cooperate, and it will also allow Hongmeng to seize more market opportunities.

  • Enlarge the circle of friends in software and hardware

In Huawei’s smart life solution-“1+8+N” is an important aspect. 1 mobile phone, 8 smart devices and N home appliances, they constitute the hardware ecology of Huawei’s smart life. Public data shows that Hongmeng Eco has more than 300 application and service providers, and hardware equipment manufacturers just over 1,000. These manufacturers involve office, sports, health, smart home, travel, audio and video entertainment scenarios, and basically cover Internet users. Mainstream demand has become an important foundation of the 1+8+N strategy. Officially announced the hardware and software vendors that cooperate with Huawei “1+8+N” corresponds to a 16% market share. In order to achieve this goal, Huawei aims to carry over 300 million Hongmeng systems in the market this year, including 200 million of Huawei’s own equipment and 100 million of partner equipment. Judging from the global popularity of Huawei’s mobile phones and terminals, the goal of 200 million is not difficult. The real challenge comes from the deployment of 100 million devices from our partners. Among them, mobile phones can be said to be an important traffic portal. To some extent, what really determines the success of Hongmeng is Xiaomi, OPPO, and VIVO, which have installed tens of millions of units. But currently only Meizu’s smart home series products are supported by mobile phone manufacturers. In the eyes of these mobile phone manufacturers, Huawei is both a player and a referee, and there are too many concerns about cooperation. In order to eliminate the concerns of partners, Huawei has been promoting the opening of the Hongmeng development platform. Currently, Huawei has donated all the basic capabilities of the Hongmeng operating system to the Open Atom Open Source Foundation. Next, all manufacturers can obtain codes from the Open Atom Foundation on an equal footing, and ecological enterprises can make their own products according to their business demands. Whether the subsequent company chooses to join the Hongmeng Department is the company’s business choice. At present, the number of Android developers worldwide has reached 20 million, the number of iOS developers has reached 24 million, and the number of developers in Hongmeng Ecosystem is only a few million. Therefore, there is still a big gap between Hongmeng and Android and iOS. In the ecosystem of Hongmeng Software, Huawei also needs to mobilize and encourage more developers to develop software in the Hongmeng ecosystem and continue to make profits. Currently, Huawei does not charge any fees for the software developed by Hongmeng 2.0.

  • Accumulate good reputation among consumers

Hongmeng can cooperate with multiple terminals to achieve smoother, more power-saving and safer. Compared with the Android system, the Hongmeng system has two major advantages, namely a complete distributed operating system and a more streamlined and efficient system operation mechanism. On the morning of June 3, Huawei’s HarmonyOS released the upgrade plan for the Hongmeng “Hundred” machine. The latest Mate 40 and P40 series can be upgraded as soon as possible. A few years ago, the Mate 10 and P10 series could also be supported in the first half of next year. Through universal support for new and old models, Hongmeng’s advertised smoothness and device interconnection can also be experienced by more people. From the connection to the control of a variety of different devices, to the seamless connection of task processing, HarmonyOS has initially demonstrated how it differs from other operating systems currently on the market. In the future, the ecology and service customization based on Hongmeng’s new characteristics will be the biggest attraction to consumers

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