How has women’s trends in bras changed?

After the social separation season, many girls prioritize comfort, freeing their bodies through soft, lace-free bras.
Not only clothes, but also women’s tendencies to choose bras are changing after a period of social separation. If glamor was once on top, the girls are now focusing on comfort.

According to the SCMP Many studies show that 60% of women have switched from regular underwear to the option of non-rimmed. Meanwhile, 46% had completely removed their bra for at least a day / week for relief. “Women are shopping for underwear in a new way, first of all for their own pleasure,” said Tanya Robertson – CEO of the brand Womanhood – said. The sexy factor is “disgraced” In the past year, Ann Summers – a brand that has a tradition of producing sexy bras – has been at a loss. By contrast, small, independent brands that sell sleek designs that prioritize comfort increase sales. Many lingerie brands now have a preference for selling products that make them comfortable. Photo: SCMP. Many people say they default to sexy bras just to satisfy the look of men. Over a long time at home, they find themselves in need of more favor with bras that make it feel “wear like not wearing”. Catching the trend, Zara launched a line of lingerie that prioritizes comfort at the end of last year, cleverly known as “Female Gaze”. It is well received because softness is a priority. In addition, the company also takes pictures of women of all sizes and races. According to fashion research background Lyst and women are also investing in expensive bras and pants. Robertson added: “There has been a real change to women buying underwear for themselves. It’s no longer about choosing between practical or sexy clothes. Instead, they’re investing in items. clothes that reflect personal style and taste “. Silk and cashmere are preferred Women with large bust still need support from rimmed bras. However, they are now willing to pay for the more expensive and similarly useful. Silk and cashmere bras appear in the collections of many designers. Photo: Khaite, Jacquemus. With sales down 45% from last year, this means framed bras are less comfortable and the cleavage factor is no longer as fashionable as it used to be. Underwear decorated with flowers and bow ties are also no longer popular. Khaite – a cashmere bra company – was noticed after Katie Holmes wore a design in 2019 with a cardigan of the same color. This relaxed and stylish image inspires brands to create more affordable, minimalistic products afterwards. Silk is also the preferred material during interval times. From LilySilk to Cos, these brands are turning their backs on oil-based composites that are harmful to the environment and skin. They are now switching to breathable, long-lasting vests. “Softness, beauty and comfort are three factors for women today to choose underwear. Forgetting what men want makes women favor”, SCMP identify. How to mix summer clothes for active girls Silk skirts, bow tie tops or monochrome outfits are the designs that make a woman’s look look more stylish during the hot season.