-Hyundai and Kia released four core strategies to promote the development of China’s business, helping China’s business development and transformation to achieve another leap -Strengthen localized research and development to create exclusive high-quality products and services for Chinese consumers …Established the group’s first overseas advanced digital R&D center in Shanghai -Expand the matrix of domestic electric vehicle models and provide a full range of environmentally friendly mobile travel solutions …By 2030, Hyundai and Kia’s new energy product matrix in China will reach 21 models, covering hybrid vehicles and hydrogen fuel cell vehicles …Introduce global pure electric special models, and Hyundai and Kia will launch pure electric special models in China every year from next year -Actively introduce the world’s leading hydrogen fuel cell technology to help China transform into a hydrogen energy society …In Guangzhou Construction Group’s first overseas hydrogen fuel cell system production and sales base, introducing the hydrogen fuel cell vehicle NEXO in the second half of the year -Promote the transformation and upgrading of joint venture brands in China to become a favorite brand of Chinese consumers …Create a clear and differentiated brand image for Beijing Hyundai and Dongfeng Yueda Kia, and promote the renewal of the two joint venture brands …Optimize the product layout, expand the mid-to-large high-end product lineup, and accelerate the introduction of new products such as MPV and HEV hybrid models …By 2025, the fuel models sold by Hyundai and Kia in China will be optimized from the current 21 models to 14 models On April 15, 2021, Hyundai Kia’s “Leap More China” strategy conference was successfully held. In the face of the coming era of mobile travel, Hyundai Kia has proposed four core strategies to promote future development for China, the world’s largest automobile market: First, further strengthen localized research and development, and launch exclusive high-end vehicles for Chinese consumers. Quality products and services; second, in order to welcome the advent of the electrification era, to introduce into the Chinese market exclusive electric vehicle products recognized by the global market; third, make full use of the group’s world-leading hydrogen fuel cell technology to help China develop hydrogen energy Social transformation; fourth, to promote the transformation and upgrading of joint venture brands to become a brand favored by Chinese consumers. The launch of Hyundai and Kia’s new China strategy not only fully demonstrates Hyundai and Kia’s great emphasis on the Chinese market, but also demonstrates Hyundai and Kia’s strategic ambitions to occupy a global leading position in the future mobile travel era. Li Guangguo, President of Hyundai Motor Group (China), Releases China’s Four Core Development Strategies “Thanks to the’boldness’ spirit inherent in the DNA of Hyundai and Kia, we decisively entered the Chinese market in 2002 when the automotive industry was in the ascendant, and achieved an annual sales volume of 1.8 million vehicles in 2016. The rapid development of China’s automobile industry.” said Li Guangguo, President of Hyundai Motor Group (China), “Today, in the face of the coming new era of mobility, we will continue in China, the world’s most competitive and fastest-growing automotive market. Adhering to the “bold” spirit in the brand DNA and the brand concept of “customer-centric”, we will implement the four core strategies of development in China, strive to achieve a new leap in the Chinese market, and lay the foundation for global success.” Strengthen localized R&D and marketing to meet the needs of Chinese users in all aspects As the world’s fastest growing economy, China has become the world’s largest auto market. Here, there are the world’s largest and youngest consumer groups and the most complex and diverse car-using scenes. In order to achieve another leap in the Chinese market, Hyundai Kia will further strengthen localized R&D and marketing in China, and launch more valuable products and services for Chinese users through in-depth research and analysis of Chinese consumers. As early as 2013, Hyundai and Kia established the largest overseas R&D center in Yantai, making full use of local resources to develop high-quality products for Chinese consumers. Today, in order to further improve its R&D capabilities in China and respond to new challenges in the automotive industry, Hyundai Kia plans to establish the group’s first overseas advanced digital R&D center in Shanghai in the second half of this year. Du Sikai, General Manager of Hyundai and Kia Motors R&D Center, introduces Shanghai Advanced Digital R&D Center The Shanghai Xianxing Digital R&D Center will focus on the current four disruptive technology development directions-autonomous driving, interconnection technology, electrification and shared travel. It is committed to providing Chinese consumers with a unique and worry-free travel experience and accelerating the development of Hyundai and Kia. China’s digital transformation. As part of the group’s global R&D network, China’s local technology and service achievements will also be further applied globally. At the same time, Beijing Hyundai and Dongfeng Yueda Kia will also carry out business innovation in all links including production, sales and marketing, focusing on the needs of local users. Welcome to the electrification era and introduce dedicated electric vehicle products recognized by the global market In response to the major changes in the global automotive industry’s electrification, Hyundai and Kia have actively implemented a bold strategy while developing all new energy models including hybrid, plug-in hybrid, pure electric, and hydrogen fuel cells to provide a full range of environmental protection fields. Solutions for car manufacturers. Facts have proved that Hyundai Kia’s bold strategy has achieved initial success. In 2020, Hyundai and Kia’s sales of plug-in hybrid vehicles and pure electric vehicles ranked fourth in the world. Hyundai and Kia Electric Vehicle Dedicated Platform E-GMP In December 2020, Hyundai and Kia created the E-GMP (Electric-Global Modular Platform), the world’s most competitive electrified global modular platform. The platform has the advantages of flexible R&D scalability, structural optimization design for electric vehicles, standardized high-energy capacity battery system, longer cruising range, futuristic aesthetic design and revolutionary spacious cockpit. Based on the leading E-GMP platform, Hyundai Motor and Kia respectively launched IONIQ (Ioniq) 5 and Kia EV6, setting a new benchmark for sustainable development and innovation. Hyundai Motor’s IONIQ 5 received 18,000 orders in just one hour in Korea’s pre-sale, breaking the local pre-sale record of the Korean car brand. Kia’s EV6 orders reached 21,016 on the day the pre-sales officially opened in South Korea, reaching 162% of the 2021 sales target. Hyundai Motor IONIQ 5 and Kia EV6 built on the E-GMP platform debut on the same stage in China for the first time Relying on globally recognized leading technology and product capabilities, starting next year, Hyundai Motor and Kia will launch pure electric vehicles in China every year to consolidate their leading position in the Chinese electric vehicle market. Hyundai Motor and Kia will successively introduce IONIQ 5 and EV6, and launch exclusive pure electric models for the Chinese market. By 2030, Hyundai Motor and Kia plan to expand the new energy product matrix in China to 21 models, covering hybrid vehicles and hydrogen fuel cell vehicles, and providing Chinese users with a full range of environmentally friendly mobile solutions. Make full use of the leading hydrogen energy technology to help China transform into a hydrogen energy society Hyundai and Kia, as the first mass-produced hydrogen fuel cell vehicle company, possesses globally recognized top hydrogen fuel cell technology. The world’s first hydrogen fuel cell dedicated model NEXO was launched in 2018 and will become the global sales champion in 2020. At the same time, in the field of commercial vehicles, Hyundai and Kia have successfully realized the commercial operation of hydrogen fuel cell vehicles in Switzerland with the world’s first mass-produced hydrogen fuel cell heavy truck XCIENT Fuel Cell. In order to further promote the development of the hydrogen fuel cell business and the construction of the hydrogen energy ecosystem, Hyundai Motor released the exclusive brand HTWO for hydrogen fuel cell systems in December 2020. HTWO, the exclusive brand of Hyundai’s hydrogen fuel cell system At the beginning of 2021, China clarified the environmental protection development route of “carbon peak by 2030 and carbon neutral by 2060”. Among them, hydrogen energy has been regarded as one of the key technologies for China to realize an eco-friendly society in the future. In China, it is China. Hyundai and Kia actively responded to China’s environmental protection policies and took the lead in introducing the world’s leading hydrogen fuel cell technology into China, and established the first overseas hydrogen fuel cell system production and sales base “HTWO Guangzhou” in Guangzhou Construction Group. The plant covers an area of 207,000 square meters and is expected to be officially completed in the second half of 2022. It is estimated that the total investment will reach 8.5 billion yuan (including plant operating expenses) by 2030. This is the first plant named after Hyundai’s hydrogen fuel cell exclusive brand “HTWO”, and it is also China’s first large-scale hydrogen fuel cell system production dedicated plant. Hyundai and Kia will use this as a starting point to collaborate with local Chinese companies to gradually expand the supply of world-leading hydrogen fuel cell systems to industries such as automobiles, generators, ships, and trains. With its strong technological advantages and industry leadership, it will help China Transition to a hydrogen energy society. Hyundai Motor Group established its first overseas hydrogen fuel cell system production and sales base in Guangzhou In addition, in the second half of this year, Hyundai and Kia will start the commercial trial operation of the world’s best-selling hydrogen fuel cell vehicle NEXO in China, further strengthening the trust of Chinese consumers in the safety of hydrogen energy applications. In the future, Hyundai and Kia will also actively participate in the formulation of China’s hydrogen energy technology standards and play a central role in building a hydrogen energy ecosystem. Leading the transformation and upgrading of joint venture brands to become a favorite brand of Chinese consumers Hyundai and Kia will build a clear and differentiated brand image and a high-quality, high-end product matrix in China under the guidance of the new brand strategy of “More China”. Li Hongpeng, Chief Commercial Officer of Hyundai Motor Group (China), announces rebranding strategy At the brand level, Beijing Hyundai will continue to implement the “HSMART+” technology brand strategy, actively convey the technical vision of “Modern cars make cars smarter”, and develop into an innovative brand that provides users with the ultimate smart experience. Relying on innovative technologies in the three major areas of environmentally friendly travel, connected travel and free travel, more Chinese users will be able to further enjoy the purer, smarter and more free travel experience brought by smart technology. Beijing Hyundai HSMART+ technology brand strategy brings users a smart experience Dongfeng Yueda Kia will follow the pace of global brand renewal and become a trend-setting mobile travel brand that constantly inspires users. In addition to the new logos on all Kia models at the Shanghai Auto Show this year, Dongfeng Yueda Kia will also fully upgrade its dealer network based on new standards, and deploy high-end direct-operated experience centers and characteristic city experience stores in major cities across the country. Chinese consumers provide service experiences that exceed expectations. At the product level, in response to the escalating demands of the Chinese market, Hyundai and Kia will further optimize the product layout, expand the lineup of medium and large-scale high-end products, accelerate the introduction of new products such as MPV and HEV hybrid models, and actively explore new market segments. By 2025, Hyundai and Kia’s fuel models sold in the Chinese market will be optimized from the current 21 models to 14 models. At the same time, they will comprehensively upgrade their product capabilities based on user needs, and continue to increase sales by launching new models and derivative models. In the second half of this year, Beijing Hyundai will continue to explore new market segments and launch Tucson HEV hybrid models, bringing new strength and vitality to the domestic hybrid market with its super power performance. At the same time, Beijing Hyundai’s first MPV model will provide Chinese users with more valuable car purchase options with the comfortable space of a D-class car, a tough exterior design like an SUV, and strong power performance. Dongfeng Yueda Kia will continue to promote the high-end brand strategy with its new image. After the high-end sports sedan K5 Kaiku has been widely recognized by users, the new smart running Ace, which combines urban leisure and outdoor off-roading, will be launched in the first half of this year with a new marketing method. It will also officially meet with domestic consumers in the second half of this year. In addition, Dongfeng Yueda Kia will also launch a new flagship SUV model with cutting-edge technology and spacious and comfortable space in 2022, further enriching the product camp in China. At the same time, in order to actively respond to China’s environmental protection policies, Dongfeng Yueda Kia will add HEV hybrid versions to each new model, which will increase the added value of products and provide consumers with more choices. China is not only the most important market for Hyundai and Kia in the world, but also an important base for group innovation and value creation. Standing at a new starting point and facing new opportunities and challenges in the Chinese market, Hyundai Kia will focus on the future of mobile travel, actively gather global forces, adopt a “more Chinese” attitude, adhere to “customer-centric”, and continue to maximize Innovative, most advanced and best technology, products and services are brought to Chinese consumers to realize Hyundai and Kia’s “re-leap” in China.
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