The competitive situation of the kitchen appliance industry has moved from an incremental market to a stage of stock competition. In 2020, the overall market demand for kitchen appliances has shrunk. According to data from Aowei Cloud Network, the sales of range hoods and gas stoves have fallen by 7.6% and 8.1%, respectively. However, kitchen appliances such as embedded kitchen appliances have maintained steady growth. Scenario, integration, integration, and intelligence have become the main trends in the development of the industry.
Under the new trend, many home appliance brands have launched whole-house solutions including integrated kitchens. Many brands began to label their products with health, intelligence, and scene labels.
But can these products really meet the needs of users? Many products advertise high-end and wisdom, but the user experience is not good. For example, some cooking appliances still have pain points such as poor firepower and uneven heating. Not only did it not bring convenience to users, but it also smashed the signboard of smart kitchen appliances.
Of course, there are also a few brands that have made products that really solve the pain points of users. For example, during the 2021AWE, Casarte released the C6 ideal home kitchen appliance series. This set of kitchen appliances claims to define a “high-end kitchen” with high-end products, high-end smart kitchen full-scene solutions and full-process gourmet ecology, and to meet users’ cooking needs for Chinese and Western cuisine with leading industry technology. So let’s take a look at how she defines “high-end kitchen”.
Regarding stoves, fine control of firepower is a trend in the development of stoves. However, most products still have a 3-ring fire, and the heating area is small. When the fire power is adjusted, the number of flame rings will also change, which will cause uneven heating of the bottom of the pan. When frying the steak, it is easy to cause uneven heating of the steak, and some places have already been fried. Paste, some places are not yet fully cooked. The Casarte multi-ring synchronous fire gas stove pioneered the multi-ring uniform heat combustion technology, which can make the fire more fierce, and the synchronous fire of the reduced fire without reducing the ring increases the heated area by 40%, and ensures the same temperature of the same pot, and precise temperature control ± 1℃, the heating is more even, and the juicy steak can be fried easily, and the kidneys can be fried in 15 seconds.
In terms of hoods, although many hoods in the industry advertise large suction power, the problem of oil fume escape is common, and the powerful engine is noisy, which affects the cooking experience. Casarte’s first self-managed oil fume self-management 1m submersible large-platform house hood can not only automatically sense the flue pressure, but also customize it according to the user’s cooking method, automatically sense the amount of smoke and adjust the suction power, and the oil fume escape rate is close to 0. Large house users open kitchens have problems such as heavy oil fume and easy to run out of smoke.
At the same time, the celebrity kitchen oven pioneered 300℃ ultra-high temperature self-cooking technology, 300℃ ultra-high temperature baked Italian crepes and pizza in 3 minutes, self-cooking technology can automatically determine the maturity of the food, the whole cavity uniform temperature accurately controls the temperature ±1℃, Putting several layers of food can be cooked and roasted thoroughly, which solves the embarrassment of different color and taste when baking multiple layers of food.
The celebrity cooker’s steaming oven pioneered multi-dimensional simultaneous steaming. The independent steam system allows the steam to reach each layer directly, and the whole cavity is uniform in temperature. Not only can it be steamed in multiple layers, but also in multiple layers. The food-grade disinfection cabinet is the first to create food-grade room temperature quick disinfection, realize normal temperature food sterilization, and ensure the health of imported food. The rapid disinfection process can also complete two-star disinfection within 15 minutes to avoid long waiting.
In addition to high-quality “hardware”, “software” is also indispensable if you want to truly solve user problems.
In the high-end kitchen scene created by Casarte Ideal Home Kitchen Appliance System, users can enjoy the kitchen experience of interconnection, active service, and learning user habits. Behind the interconnection is the food ecological platform of Casarte. Casarte has united more than 400 ecological resource parties around the user’s need for “eating” to open up the food ecology in different scenarios of buying, storing, eating, cooking, washing, and security.
For example, for the Beijing roast duck dish, users only need to place an order through the refrigerator linked to the kitchen and electricity, and the courier will deliver the Beijing roast duck embryos to the door. When they want to eat, they can directly put the duck embryos into the steaming oven to bake. With the ideal kitchen, you can eat the master dishes of the eight major cuisines.
There is hardware technology support inside, and scene experience and gourmet ecological undertaking outside. The high-end kitchen of the IoT era constructed by Casarte Ideal Home Kitchen Appliance System is not only the innovation of hardware and technology, but also breaks the shortcomings of the industry’s “fighting” products. The designer of Casarte can provide users with professional suggestions and design schemes, to ensure the consistency of the kitchen set, break the simple stacking of multi-brand cabinets and appliances, and realize the perfect integration of kitchen and home style.
High-end kitchen appliances and smart kitchen appliances are used to better serve users, not as selling gimmicks. On the basis of solving user pain points, supplemented with AI technology, is the real high-end and wisdom. Kitchen appliances that don’t care about user pain points and don’t care about usage problems can’t achieve true wisdom even with AI technology.
Those products that only ignore the pain points of users for the purpose of gaining eyeballs and cheating sales will sooner or later be baptized by the market, and will be buried by bad reviews.
[WangJiweichannelfocusingonTMTandIoTfocusingondigitaltransformationandprocessautomation】
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