Kangaroo’s new concept: ‘Water purifier must be Hydrogen’

With the campaign ‘Water purifier must be Hydrogen’, Kangaroo aims to bring a new definition of water purifier for public health by combining the use of RO membrane and electrolysis technology.
Water purifier “must be Hydrogen”

Alkaline Ionized Hydrogen Water has become a widely used and recommended product by medical professionals. In particular, for people with digestive system problems such as heartburn, constipation, stomach acid, gout, this type of water is recommended by doctors. Assoc. Prof. Dr. Nghiem Huu Thanh – Former Director of the Central Acupuncture Hospital said that hydrogen water provides hydrogen molecules, which help neutralize free radicals that damage the body, the cause of atherosclerosis… Neutral pH, beneficial to health. These values ​​have especially been recognized by the Japanese and Korean Ministry of Health for the ability to support diseases such as constipation, colon, heartburn, stomach acid, gout. Today in treatment, patients are also advised to use this water regularly for support. According to a representative of Kangaroo, Kangaroo’s alkaline Hydrogen ion water purifier is a product of science and technology, with improvements in the use of RO membranes with electrolysis technology. “If only regular RO filtration is done, the water will be devoid of minerals and cannot be electrolyzed. But the combination of RO filtration with remineralization and electrolysis is an ideal solution for water resources in Vietnam. We have tested and the indicators are similar to imported machines, but the price is only 1/6”, said Mr. Lai Trung Tung – Director of Kangaroo Research and Application Institute. Contributing to the protection of public health Mr. Phung The Vinh – Deputy General Director of Kangaroo Group said: “Kangaroo’s mission is to draw a map of clean water and healthy water in Southeast Asia. Contributing to protecting the health of the community is the heart of the corporation. Launching the campaign “Water purifier must be Hydrogen”, we hope to spread this healthy water source to the community, bringing Vietnamese scientific products to the world. Talking about this campaign, a representative of the company said that over the past 10 years, Kangaroo has spent a lot of efforts to popularize water purifiers in Vietnam, raise awareness about the value of clean water to health and further research on water purifiers. water purifier. Up to now, the company expects a new generation of technology will be the future of water purifiers, helping to proactively take care of health. In the next 2 years, Kangaroo plans to replace all RO water purifiers with alkaline Hydrogen ion water purifiers, accepting to “sacrifice” sales and profits for products to be quickly accessible to users. “This new technology is being welcomed and well absorbed by the market, the price of this product is only 1 – 2 million VND higher than that of a conventional purifier. We believe that investing in health is always a priority, especially with a product with a life span of up to 20 years, consumers do not need to consider much. And this is the price offered during the subsidy period of the campaign, so consumers should quickly choose to enjoy the offer,” Kangaroo leader said. 10 years ago with the campaign “Chuck! The leading water purifier in Vietnam” Kangaroo then developed into a floating business in Vietnam. And after 10 years, the tune “Cack! The water purifier…” was cleverly reused by Kangaroo when putting the “must be Hydrogen” message in TVC 10 years ago. Link tvc to the picture: https://www.youtube.com/watch?v=ffoim2e6Z9U This idea is considered as one of the strange and interesting tactics, because Kangaroo has reused his old work to create an interesting new advertising product. “Within 30 seconds, repeating the phrase “Kangaroo – Water purifier must be hydrogen” on the background is a fun dance song. The human mind is like a limited hard drive, hard to force people to remember things that are not important to them. But Kangaroo’s simplification strategy also optimizes their product recognition,” said one customer watching TVC. By reusing old ads to convey a new message, Kangaroo wants to increase brand awareness and create new changes, expecting Hydrogen water purifier to be a product that contributes to health protection. consumers.