Let the performer come to play a concert that is exclusive to you? Dreams can shine into reality! The Huawei VR music media communication meeting with the theme of “Immersive and Seeing Beauty” was held today, showing VR music created based on Huawei’s VR audio and video platform, turning traditional concerts into 3D spatial music effects and VR visual experience , More on-site and immersive.
With the help of 5G, cloud computing and AI technology, the VR industry is entering a period of rapid development, and rich content and application scenarios have become key elements to promote the wider implementation of VR. In the digital age, users’ experience requirements for entertainment lifestyles are constantly escalating, and VR music produced by the combination of the two has become a trend in the music industry. Tan Donghui, vice president of Huawei’s consumer cloud services, revealed a set of data on the spot. In 2020, the demand for online video will increase sharply, and the viewing time will increase by 40% year-on-year; consumers need more forms and higher-quality excellent content.
Following the official release of the VR audio and video platform at the Huawei Developer Conference last year, Huawei has continuously made breakthroughs with its years of accumulation in the VR field and its own technology and ecological influence. The VR music works released this time are the commercial results of VR audio and video platforms moving towards consumer experience. “We can provide a technical platform for music companies and independent musicians, including high-definition VR video capture and output solutions, VR cameras, post-video encoding and decoding and playback, which greatly improves the convenience of VR music creation and lowers the threshold.” Tan Donghui said.
Feng Hanying, a Chinese classical recording engineer and producer, shared on the scene that as a person in the music industry, he has experienced the ups and downs in the music field and has been seeking breakthroughs. With the continuous development of audio technology, the sound reproduction format has also undergone a great iteration, from mono, stereo, flat surround sound, immersive surround sound that has only recently emerged, and more innovative VR audio and video. Faced with this new field, music producers are also exploring new forms of musical expression. The innovative services of Huawei’s VR audio and video platform not only solve the pain points of music production in the past to a large extent, but also realize scenes that we could not imagine in the past, such as combining with classical music, so that more people can feel the energy and vitality of live performance , Which makes the jewel in the music palace shine again. This cooperation is our initial attempt. In the production process, we have overcome many technical and artistic problems that we have never thought of before.
Xinxin, Huawei’s VR audio and video product director, introduced the platform’s innovative technology and its value to people in the music industry. Huawei’s VR audio and video platform connects musicians to provide Huawei’s global users with leading VR audio and video experience services. The most unique advantage of VR music is the sense of immersion, which restores the sound and physical characteristics of the scene, which is extremely important for establishing the sense of immersion. Huawei has its own core capabilities in audio and video. In addition to restoring various parameters at the scene, it also retains high-light details and dark colors through the industry’s highest-resolution 3D VR video at 13K*9K.
The domestic VR/AR market will exceed 100 billion yuan in 2022, and the trend of VR is unstoppable. In the future, Huawei’s VR audio and video platform will continue to leverage the synergistic advantages of software and hardware, empower developers and work with more artists to launch a wealth of high-quality content, inject innovative technology vitality into music, create more diversified forms of expression, and promote the booming audio-visual industry Development, thereby enriching the user’s audio-visual experience and enjoying more beautiful digital age.
Author: Xu Jinghui
Editor: Zhang Tianchi
*Wenhui exclusive manuscript, please indicate the source for reprinting.
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