MBBank decided to join hands with Insider to participate in the race to create and enhance digital life, get closer to its customers, and bring customers great experiences.
MBBank shakes hands with Insider to accelerate becoming the most convenient bank in 2021. (Source: Vietnam+) With Military Commercial Joint Stock Bank MBBank, digital transformation is the focus of this business. In June 2020, MB implemented a policy that was supported by a large number of customers, which was to open a beautiful digital account (quartile number, fortune account number, etc.) completely free of charge on the bank’s application. By March of this year, MBBank continued to mark as the first bank in Vietnam to allow opening accounts with the same phone number, making it easy for customers to remember account numbers and facilitate transactions. This is expected to be an attractive policy to continue to attract a large number of customers to MBBank. With the rapid increase in customer base, MBBank pioneered the implementation of electronic authentication (eKYC) to be able to solve the bottleneck. With electronic identification technology (eKYC), opening an account at MB not only does not take time to wait, no need to queue at the bank, opening an account can be used immediately after only a few minutes, but also ensure the highest level of security. Implementing the digital transformation strategy from 2017, up to now, MBBank has achieved remarkable results with the number of transactions reaching 5 million transactions per day with the block alone. Digital Bank . At the same time, in the past year, the MBBank app has at times surpassed many famous international apps (Facebook, Youtube, Faceapp, …) to reach the top 1 in the world. App Store Vietnam and always in the top 3 Finance App. Accelerate the digitalization race by partnering with the giants in the Martech industry The competition for digital transformation between banks is getting tougher and tougher. MBBank clearly understand that improving customer satisfaction index, taking care of them on technology platforms needs to become the number one priority. Faced with that challenge, MBBank decided to join hands in the race to create and improve digital life, to get closer to its customers, and to bring customers great experiences when choosing to use MBBank. . Choosing a technology partner that both meets the characteristics of the banking industry and has practical implementation experience in the Vietnamese market is something that MBBank must carefully consider to find a safe solution. , reliable and efficient. Insider’s solution provides MBBank with an insight into customer experience personalization with advanced automation technology applications. Along with that, the dedicated, close advice and in-depth insights of the local Insider consulting team make MBBank feel very secure in this digitalization race. Insider with technology strengths, brings users automation, AI and Machine Learning (ML) solutions to optimize user experience, deliver outstanding results, increase conversion rates, and retain customer. Currently, Insider is present in 26 countries, has a representative office located in Ho Chi Minh City and is cooperating with 90 major partners who are leading enterprises in Vietnam. For 16 consecutive quarters, this technology startup has continuously won first place in the poll on G2Crowd Mobile Marketing Software Grid. Insider is also featured and recognized in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020. Jack Nguyen, Insider’s Director of Vietnam, Taiwan and Thailand markets, shared: “With the vision of helping Vietnamese businesses improve digital platforms, accelerate the national digital transformation. , Insider is very proud to officially cooperate with MBBank from 2021. Insider is confident that it can support MBBank in automating and personalizing customer experience in the shortest time thanks to the experience that has been and is being developed. open to major banks in the world.” With this step, 2021 is expected to continue to be a sublime year for MB on the way to asserting its position as a digital bank.
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