People are more concerned about the loss of nature

A global study commissioned by the World Wide Fund for Nature (WWF) and commissioned by the Economist Intelligence Unit (EIU), shows that public interest in nature has increased markedly (16%). ) over the past five years and continues to increase during the Covid-19 pandemic.

Image of floods in Central Vietnam in 2020, one of the natural losses of Vietnam. A global study commissioned by the World Wide Fund for Nature (WWF) and commissioned by the Economist Intelligence Unit (EIU), shows that public interest in nature has increased markedly (16%). ) over the past five years and continues to increase during the Covid-19 pandemic. The figures are released ahead of the United Nations’ International Day of Biodiversity (May 22), the date chosen to increase public understanding and awareness of biodiversity issues. Expressing growing concern about nature People around the world, especially in emerging economies, are becoming more aware of the planet’s environmental crisis. This has impacted their behavior, especially as a wave of what WWF calls an “ecological awakening” is growing. Current trends also show that the behavior of individuals and consumers is affected by these concerns and they demand drastic action to address the loss of nature and biodiversity. The report “Ecological Awakening: Measuring Global Awareness, Participation and Action for Nature” shows that environmental activism is exploding in online media. Over the past four years, mentions of environmental issues on Twitter have increased by 65%, with the topic of nature and biodiversity increasing from 30 million to 50 million. Many influential individuals and entities such as spiritual leaders, politicians and media organizations, news and celebrities, have spoken out for nature, with social media posts. The festival reaches more than 1 billion audiences worldwide. The study also shows that consumers are increasing their interest in nature through Google searches related to this topic, especially in Asian and Latin American countries such as Indonesia (increased). 53%) and India (up 190%). Many consumers around the world are changing their behavior In addition, more and more people are realizing the loss of nature is a serious global problem. Specifically, 96% of people living in Latin America agree with this when surveyed (the region with the highest percentage). This shift from the community reflects a fact worth pondering, as people in developing regions are experiencing more devastating effects from the loss of nature than elsewhere. After an era of protest marches and petitions, now more and more consumers around the world are changing their behavior such as adjusting their buying habits, buying only what is right for them. with their values ​​and needs. The analysis shows a staggering 71% increase in search results for sustainable products since 2016, popular in high-income countries, such as the UK, US, Germany, Australia and Canada. However, this trend is not only found in these economies, but also appears and increases in emerging economies or developing countries such as Indonesia (24%) and Ecuador (120%). This pressure is forcing manufacturing corporations to respond with action, especially in the cosmetic, pharmaceutical, fashion and food sectors. Since 2016, more than 159 million signatures for biodiversity-related campaigns have been collected, along with an increase in the magnitude and frequency of protests worldwide to demand requires decision-makers to take drastic action for the planet and future generations, in the face of growing nature conservation movements. Information about Southeast Asian countries in the report. Immediate action is needed to prevent damage to nature However, despite the tremendous rate of destruction of nature and the threat this devastation poses to the global economy and human health, nature is rarely a high-priority topic. global agendas. “Scientists and economists have understood. The public was well aware. And the solutions are also obvious. Both the community and society are supporting the process of transforming economic models and sustainable development in which the protection of nature is considered a moral obligation, in return for the life that the earth brings as well as the vital service this planet provides to our economy, welfare, health and security. This is truly an historic “ecological awakening” and an opportunity to rebalance man’s relationship with nature,” said Marco Lambertini, WWF International Director General. The loss of nature is increasing humanity’s vulnerability to pandemics, undermining efforts to tackle the climate crisis and threatening livelihoods. Leaders are expected to make key decisions later this year on climate and environmental issues. These decisions could represent an important opportunity to reverse biodiversity loss, ensure nature is restored this decade, and support climate action and the Sustainable Development Goals. According to this report, Vietnam, a country with a high level of biodiversity – joined the Climate Change Working Group of the Association of Southeast Asian Nations (ASEAN) in 2021. As a country As a member, Vietnam will participate in regional initiatives such as preventing ocean plastic waste, initiatives to tackle air pollution and transboundary water pollution.