Audi A8 Horch will soon reappear with the goal of grabbing market share in the lucrative super-luxury sedan segment.
At the present time, there is no doubt about the No. 1 market position of the SUV / crossover segment. Regardless of the country or market, the number of SUVs sold is higher than the sedan when the “former king” has lost the position for more than half a decade and then from the impenetrable position dropped to No. 2 with about way, by now, has been leveling impossible.
However, in the luxury and super luxury segments, sedans and especially large super luxury sedans still have a certain importance when their customer base is not affected as much as the mainstream segment. It is no coincidence that Mercedes-Benz is extremely cautious with the S-Class, EQS or even the Maybach S-Class or BMW is still busy with the 8-Series, for example, with the special Collector’s Edition just released.
In the coming months, Audi will also step into the super-luxury sedan segment by bringing the Horch name back to confronting Maybach. Audi A8 Horch is expected to use the same chassis with the Audi A8 L with a significantly more flashy exterior thanks to chrome and the equipment system is refreshed as front / rear wheels / bumpers.
Just in the past few months, the Audi A8 Horch has revealed its test run many times with a detail that almost certainly determines the identity of the new car: the C-column is hidden with the H badge most likely underneath. This also promises that Audi’s last line of names also uses the W12 engine, in the same way that Mercedes favors Maybach with a V12 engine while the main lineup has long abandoned this equipment.
Audi A8 Horch is expected to launch within the next 18 months with prices hovering around the 6-digit threshold.
Reference: Motor1
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