Promotion focused Hanoi City 2021: Joining hands to connect, stimulate domestic demand

On the morning of April 23, the Hanoi Department of Industry and Trade held a conference to implement the Hanoi City Centralized Promotion Program in 2021, with the theme ‘Joining hands to connect, stimulating domestic demand’ to spread the message, responding to participate to develop the domestic consumer market.

Ms. Tran Thi Phuong Lan, Acting Director of Hanoi Department of Industry and Trade speaking at the conference. Photo: Phuong Anh / VNA Speaking at the Conference, Ms. Tran Thi Phuong Lan, Acting Director of Hanoi Department of Industry and Trade, said that during the Hanoi centralized promotion program, participating businesses are allowed to carry out the program. promotion, customer gratitude with promotion up to 100%. The program is expected to be a lever to stimulate consumption after the impact of the COVID-19 epidemic, creating conditions for a large number of people in the capital to access and purchase tens of thousands of products with deep discounts and quality. guaranteed across the city. Thereby, contributing to the domestic market development goal is associated with the campaign “Vietnamese people give priority to using Vietnamese goods”, promoting production and business, stabilizing prices, stabilizing the market, curb inflation, ensure social security in the capital area. According to Mr. Nguyen Bach Tung, representative of the Organizing Committee of the Program, this second year, Hanoi has implemented the centralized promotion program of Hanoi city. In 2020, the program has brought encouraging results with the revenue of businesses participating in the event increasing from 100% – 200%, the number of other visitors to visit and shopping increased from 200% – 315% compared to normal days. With the results achieved by the program, it contributes to economic development, boost consumption, and perform the dual task of preventing the COVID-19 epidemic and ensuring economic development. Representative of BigC Long Bien Trade Center said that the unit participated in the program and achieved unexpected results. Especially the program “HaNoi Midnight sale without sleep” has attracted a large number of customers to shop, the unit is also very passive, so it has not prepared enough goods to serve the shopping needs of people. This year, the unit continues to register to participate in the program and wants the Organizing Committee to promote the program earlier so that people know and the unit also prepares goods to better serve consumers. This year, the opening ceremony of the program will be held at 8:00 p.m. on April 29 at King Ly Thai To Monument Square, Hoan Kiem District and officially launch demand stimulus, discount and promotion activities focusing on the months. 5, 7 and November. The program has the participation of 30 promotional centers gathering together with 2,000 promotional points throughout Hanoi city. Besides, there will be a series of attractive stimulus events. Accordingly, expected from April 29, 2021 – May 1, 2021, the “Nha Xinh for you” stimulus event at the sidewalk of Dinh Tien Hoang street, Hoan Kiem district with the scale of 25-30 display booths. , promote and stimulate demand in the fields of construction, furniture, home decoration, real estate. Hanoi summer shopping tourism stimulus festival 2021 at 30-50 major tourist and shopping destinations in the area. The launching ceremony of the program is expected to be held on May 21, 2021 and there will be a tourist stimulating booth, summer shopping taking place in 03 days 21-23 at Times City Square / Royal City with the participation of tourism businesses, transportation, airlines, supermarkets, commercial centers … for consumers to experience shopping and promotion. In order to stimulate the promotion and consumption of products of the Program One commune per commune (OCOP) and also the highlight of 2021, Hanoi organized the 2021 Hanoi traditional product stimulus month, the theme “Hanoi. past and present “at about 50-100 business points of participating businesses in the area. The launching ceremony of the program is expected to be held on July 10 and there will be a booth to stimulate tourism, summer shopping taking place in 3 days from 10 to 12/7 at Bat Trang craft village with the participation of businessmen. organizations, individuals trading traditional products, craft villages, OCOP … In November 2021, the Department of Industry and Trade of Hanoi coordinated with the Center for Investment Promotion, Trade and Tourism, to implement the program of the Hanoi Promotion Month in 2021 and the special stimulus and promotion programs on the last occasion. The year includes the opening ceremony of the Promotional Month Hanoi year 2021 on October 29, 2021; the opening ceremony of the “Cash Free Day” event; event “Tourism Promotion Day” in 3 days October 29 – October 31, 2021 …