Quang Ninh Museum innovates to attract tourists

When museum activities in many places in general still have difficulties in attracting tourists to visit because of boredom and monotony, one of the museums that many tourists say ‘must visit’ is Quang Ninh Museum. Ning. This is also the first local museum in the country operating under a fully autonomous mechanism and has the largest number of visitors in the current system of provincial museums.
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In recent years, Quang Ninh Museum has become a favorite destination for young people. They boasted to each other about the beautiful and strange “virtual living corners” that could not be exploited. Located right on the shores of Ha Long Bay, a World Natural Heritage Site, Quang Ninh Museum is probably the most beautifully located museum in Vietnam. Inspired by the image of coal – a typical mineral of the mining land, Quang Ninh Museum was designed in striking black by Spanish architect Salvador Perez Arroyo. The shell is like a giant mirror reflecting Ha Long Bay, creating a unique beauty. In 2014, the Quang Ninh Provincial Library-Museum cluster won the “Project of the Year” award by the Vietnam Urban Development Planning Association. Quang Ninh Museum is not only that, this place is truly a miniature Quang Ninh, helping visitors discover the richness of life, cultural and aesthetic imprints, and the richness of resources of the mining land. The collection of 8 national treasures with the Ngoa Van-Yen Tu gold box, the full moon ceramic vase dating back more than 3,000 years… are part of it. According to experts’ assessment, the museum’s display system is quite unique, ensuring the advanced, updating the leading advances in the world’s display methods; The spaces are displayed vividly, the furniture is displayed as well as the scientific arrangement of artifacts, avoiding boredom for visitors. Students of Yen Tho Secondary School (Dong Trieu) visit and experience the Quang Ninh Library-Museum cluster. Photo: PHAM TANG Taking care of every little corner, the museum is highly appreciated by domestic and foreign tourists. Ms. Nguyen Yen Nga (visitor from Hanoi) is not only interested in the artifacts in the museum, stylish photography angles but also in the coffee shop here. Visitor Shannon (Australia) on the famous travel site Tripadvisor commented: “This museum is epic. Three floors with a huge amount of information help you fully visualize all the information about Vietnam you want to learn.” Ms. Trinh Thi Thu Thuy, a person with a disability at the Project on Promoting Accessible Tourism for People with Disabilities in Vietnam, who used to work for a travel company, noticed the stairs designed specifically for people with disabilities. disabilities. Ms. Thuy shared: “We are the ones who directly study accessible tourism in the localities, sometimes quite disappointed because of the fact that we surveyed dozens of destinations in different places but couldn’t find the next one. But Quang Ninh Museum is one of the destinations designed to serve people with disabilities.” Build into an attractive tourism product It is not difficult to understand that Quang Ninh Museum has many interesting exhibits related to coal. Just outside the museum is the glossy black block of a block of coal, symbolizing the land of the mines. The outdoor display area of ​​the museum has the largest monolithic coal in Vietnam, the statue of a mining worker. The exhibition area in the museum is the story of the entire history of Quang Ninh coal mining industry from the Nguyen and French colonial times to the present day. One of the interesting experiences when coming to Quang Ninh Museum is playing the role of “miner in shift”. In this experience, visitors can put on a miner’s outfit, step into the pit built in a 1-to-1 scale with full equipment, enjoy the specialty of mine bread… Em Nguyen Khanh Linh (Quang Ninh) said: “When I first entered this coal tunnel area, I was afraid because it was dark. But I think this is quite an interesting experience, giving me a more accurate view of the difficulties in the work of miners. I think it’s a hard but glorious job.” Experiencing miners in shifts is just one of the experiential activities that always attract a large number of people, children, tourists… of Quang Ninh Museum. The museum has implemented experiential and creative activities in the exhibition space itself with useful and interesting playgrounds for children as well as visitors, such as: “Learning the history of Quang Ninh through artifacts museum”, “Full Moon Festival-Experience with children”, “Baby is a child artist”, “Team building”… Quang Ninh Provincial People’s Committee has recognized Quang Ninh Museum as a tourism product located in the central tourist route of Ha Long City and one of 12 tourist attractions in Ha Long City. Mr. Kieu Dinh Son, Director of Quang Ninh Museum said: “The museum associated with tourism and serving tourism is an important task and method to realize socialization and promote the social effects of tourism. effective museum today. Since its opening, the number of visitors to the museum has increased. Therefore, along with promoting advantages and overcoming difficulties, the unit will strengthen cooperation with travel agencies, build programs in tours, widely promote the image, present objects of the museum to contribute to attracting a large number of domestic and international tourists. In 2019, we received about 400,000 visitors. Total revenue from ticket sales reached more than 10.35 billion VND. Quang Ninh Museum is the only provincial general museum in the country and is one of three museums in the country with 100% autonomy in recurrent expenditure.