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Session 65: Jamaica – the charm of the highest coffee growing region in the world

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The Caribbean is considered the second territory of the coffee industry in the Americas, after Brazil. With a wonderful climate and soil, this place has produced the most excellent coffee in the world – Jamaican Coffee.

The Japanese have shaped the Tea Ceremony into a national ethic, an art of living conveyed through enjoying a cup of tea. Meanwhile, Vietnam – a coffee powerhouse in the world, has the best Robusta coffee beans in the world, has a long history of culture and enjoys coffee for hundreds of years. Vietnamese coffee is still in the low-end segment, mainly exported raw and has not been properly shaped the inherent position of the industry and the country. With the desire to bring Vietnam’s coffee industry to a new level, enhancing the value of coffee not only as a common drink but also at the level of cultural coffee, art coffee, spiritual coffee… Philosopher’s coffee, worthy of the status of the world’s coffee powerhouse – Trung Nguyen Legend Group has spent time and dedication for many years researching the history, culture, art… of coffee in the world. all areas of human life so that coffee becomes “Coffee of Philosophy”. During Trung Nguyen Legend’s creative and development journey, the spirit of community service commitment has always been the core throughout with many action programs to create great aspirations and great intentions for the country; To build a new position for Vietnam’s coffee industry on the world coffee map and on this Journey, Trung Nguyen Legend wishes to join hands with national strategists so that Vietnam will soon become a country in the world. Mighty and influential all over the world! The Japanese did it! Even Vietnamese people can do it and do it better! Coffee beans shape history on the land of Jamaica Coffee was brought to the island nation of Jamaica in the 18th century by a French king. In 1723, King Louis XV sent three coffee trees to the then French colony of Martinique – a fertile, lush island 1,900km southwest of Jamaica. By 1728, Sir Nicholas Lawes, Governor of Jamaica, had received eight coffee trees from Governor Martinique as diplomatic gifts. From here, the history of coffee on the land of Jamaica began to take shape. The first coffee tree on the island was planted in the parish of St. Andrews, then rapidly expands into the majestic Blue Mountain range of the hills of St. Ann, Manchester and St. Elizabeth. The amazing harmony between the fertile volcanic soil with the cool, cloudy climate and high rainfall in Jamaica has created the ideal conditions for Arabica coffee trees to grow and develop. After 9 years since the first coffee tree was germinated, Jamaica has started to export and opened up the coffee industry. In the early 19th century, more than 600 coffee plantations were established in Jamaica, making this island nation the largest coffee material region in the world from 1800-1840 with an output of up to 70,000 tons per year. After 1840, many coffee plantations faced the risk of closure due to a wave of human resources in the coffee industry shifting to food crops. However, thanks to government intervention, the coffee industry in Jamaica has miraculously revived. The farming law and coffee growing guidelines, which have been in place since 1890, have helped the coffee industry in Jamaica to be more professionally planned. After nearly 250 years of shaping and developing, today, the reputation of delicious coffee beans full of charm from the land of Jamaica has spread around the world, conquering the most demanding guests. Coffee get high Blue Mountain – Pride moat of the people of Jamaica Blue Mountain coffee is grown on the Blue Mountain mountain range, which is known as the highest roof of the Caribbean Islands with an altitude of 2,256 meters. This is also the highest coffee growing region in the world. Over time, nutrients deposited on the surface of these dormant volcanoes are great natural nutrients for coffee plants to grow and develop. Along with that, the Blue Mountain mountain range has a dense fog cover all year round and low temperatures. This makes the coffee tree grow slowly and takes up to 10 months to be harvested, but creates a very unique delicious taste. For Jamaicans, the Blue Mountain range is like a gift from nature. It is the miracle of nature that has brought the taste of Jamaican coffee more special than any other country. Jamaicans are always proud that they are the ones directly producing the world-famous Blue Mountain coffee beans. Diligence, hard work and dedication are the qualities that are easily seen in the coffee farmers here. In this land, coffee is kept traditional farming methods, harvested by hand and packed into wooden crates like in the 18th century. This dedication has contributed to perfecting the taste of Jamaican coffee. . Over the decades, Jamaican coffee has been around the world. Blue Mountain coffee is also honored to be selected as the drink served at the White House and is known as the Queen’s favorite drink. In 1953, Jamaica established the Coffee Industry Council to maintain and standardize the quality of Blue Mountain coffee according to international standards. Coffee beans are carefully selected, and supervised from grinding, drying, shelling to grading. To be exported, all coffee batches are inspected and approved by the Jamaica Coffee Industry Commission. Thanks to the government’s intervention, Blue Mountain coffee has always kept its excellent quality and is protected globally by trademarks. Therefore, although the production area is small and the output is small, Blue Mountain coffee in particular and Jamaica in general always achieves high value in the large coffee market. It can be said that the coffee industry in Jamaica was born and exists as an indispensable institution thanks to the great favor of the soil and climate here. Jamaica may never reach the position of the world’s largest coffee producer as in the past, but, with its distinctive seductive aroma, Blue Mountain coffee has always captivated coffee lovers when it comes to coffee. Be indulge. Not only selecting the best coffee beans from the coffee powerhouses of Vietnam and Jamaica, Trung Nguyen Legend coffee experts also select the finest coffee beans from the world’s most famous raw material regions. such as: Brazil, Ethiopia, Colombia; combines the most modern technology and mysterious oriental know-how to create unique and distinctive coffee masterpieces, worthy of a panacea for the brain, a special medicine for creativity. Enjoying energy coffee masterpieces, reading books from the Life-changing Foundation Bookcase, dedicatedly selected and discussed by the Chairman of Trung Nguyen Legend Group, Dang Le Nguyen Vu himself, and discussed great ideas and challenges. of the era… will help each individual to have the power of knowledge, thereby transforming it into material strength, physical strength, and mental strength to go to true wealth and happiness. Welcome to the next period: Coffee finds itself again.

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