Shoes contain human blood and fashion jokes

The company behind controversial shoes is only interested in attracting more customers.

Birkenstock made of Hermès Birkin bags, shoes containing holy water or human blood in the soles, have you ever thought of owning such items? Although many people were skeptical when they first heard it, they actually existed and sold out quickly. According to the Crfashionbook , MSCHF is the company behind these singular designs, based in Brooklyn, USA. Companies make only “crazy” products. Don’t limit yourself to any industry or field, but fashion is the primary goal of MSCHF. However, their products are usually not welcome. “We don’t think of our company as a business. People just do nonsense and customers buy from us,” Greenberg, MSCHF’s chief strategy officer, told reporters. Insider . The idea comes from chance With a company with only 13 members, they create Birkenstocks sandals made from cut pieces of Hermès bags. The price of each pair is 76,000 USD. Stars like to play with brand name toys like Kylie Jenner and Future have quickly bought them. Then, ELLE praising the young businessman: “Kylie Jenner has just surpassed herself in the game of luxury accessories”. Birkenstocks are made from leather pieces in the bag. Photo: @mschf. To create about 10 pairs of sandals, MSCHF uses a total of 4 Birkin bags. Aside from the phonetic connection between the Birkin and the Birkenstocks, there is absolutely no other thing in common between them. Many people wonder how MSCHF thought to design this style of sandals? Daniel Greenberg said: “One day my cousin accidentally stepped on his aunt’s Birkin bag while wearing Birkenstocks. From there, we thought of a great combination.” Although Hermès x Birkenstock is a recent fashion project from MSCHF, it is not the only idea of ​​this company to bring novelty elements. The idea of ​​other extravagant (created without the consent of the original brand) like Jesus Shoes (shoes of God) or Satan Shoes (devil shoes Satan) also made “waves” the fashion village. world. The shoes contain holy water at the sole. Photo: CR Fashion Book. The sole of the Nike Air Max pair is filled with holy water from the Jordan River. Greenberg came up with this idea while pondering about union with God. For inspiration to compose, the MSCHF founder also went to church to be blessed by a priest. However, the “handshake” that holds rapper Lil Nas X with the company to create Satan shoes is being discussed most on the forums. These sneakers contain a drop of human blood (taken from members of the MSCHF group). They only made 666 pairs and they sold out in less than a minute. Despite the backlash from the online community, the attraction of this shoe is undeniable. “What mischief,” said Jacqueline Navas’s pen Crfashionbook make a short comment. Satan shoes mark the collaboration between MSCHF and rapper Lil Nas X. Photo: MSCHF. Condemned but still exists Over the past few years, MSCHF has been behind viral products on the Internet, earning both support and criticism. Their work is made to laugh. MSCHF prides itself on pushing boundaries. Gabriel Whaley – the company’s founder – told Insider : “Our point of view is that everything is nihilistically funny. People are not here to make the world a better place. We are clearing up bad things.” Photo of founder Gabriel Whaley taken by reporter Insider in December 2019. Photo: Insider. However, Whaley said he is not worried about sustainability or scaling up MSCHF’s current way of doing business. Their only goal is to get people to notice, either in a positive or negative way. According to the Crfashionbook, MSCHF may be the technology-first company, completely independent of algorithms or advertising. Natural growth is not a challenge because their projects are “monstrous” enough for social media and news agencies to automatically promote it. MSCHF is not interested in being sold to a large company or changing existing systems. For the fashion industry, what MSCHF does is like removing the meaning of a label, then using it against its original creators. For example, the MSCHF reduced the value of the Birkin – an accessory seen as a measure of wealth among the elite – by pairing it with a contradictory item. “Fashion is in desperate need of disruption. Innovation is not about rewriting the past but redefining it. Although many of us love the exciting 90s comeback, the impact of the MSCHF. for fashion is a direct product of the 21st century “, Crfashionbook Appreciate the company’s creativity that specializes in creating unique products.