Korean cars have not been “mixed” well in the domestic market in the past two years. Why are their sales getting worse? On the one hand, I think the product is too substitutable, especially the rise of domestically-produced cars and the decline in the prices of German and Japanese models have made Korean cars the bottom choice. On the other hand, in recent years, Korean brands have become cheaper and cheaper in the perception of the value of Chinese people, so the decline in brand influence has also made Chinese people less interested in their models.
Take the Kia K3, a compact car under the Kia brand that was once more popular. The previous Kia K3 had a monthly sales of over 10,000 in its glorious moments. However, as market competition has become more intense and the product itself has continued to emerge with multiple problems, the current Kia K3 has also become difficult in the market. Looking back at the sales of K3 last year, its annual sales data was only 28,289, which was not as good as the sales of Nissan Sylphy, the sales champion in the car market, for half a month. Facing such sales data, Dongfeng Yueda Kia should really think about it. Own problems. This is not over yet. In the new 2021, the Kia K3 did not harvest good sales in the past January and February, and only handed over the new car sales data of 2,103 and 1,515 respectively. Faced with this kind of market response, we can’t help but want to ask: Does Kia K3 really have a future? And just recently, overseas also officially released the official map of the mid-term facelift Kia K3. As a serious facelift, the new car has changed significantly compared with the current Kia K3. It is reported that the new model will be officially released on April 20, and will be officially unveiled with domestic users within the year at the earliest. For the official map of the mid-term facelift of the Kia K3 model released this time, it is simply a replacement of the family-style exterior design similar to the previous new generation of Kia K5. From the perspective of specific details, the new car has become more fashionable. At the same time, thanks to the use of LED headlights and tiger-style front face, the overall recognition is also improved by a step compared with the current model. There is no change on the side, and a new through-type taillight group design is used at the rear. From this taillight change, we can be more certain. Obviously, the new Kia K3 is moving to the rear design of the new generation of Kia K5. On par. Of course, it is undeniable that the design of the new Kia K3 still looks more sporty. Compared with the current models, I personally feel that it is indeed more in line with the mainstream aesthetic. There is no change in the interior, perhaps because the K3’s positioning is not high, and this time it is only a mid-term change instead of a replacement, so the manufacturer has not made a big upgrade. For this set of interior language, I personally feel that there is no problem at the design level. The manufacturer only needs to control the materials and workmanship. The power is still the same as that of the current K3. It is equipped with 1.5L and 1.4T power systems. The maximum power is 115 horsepower and 130 horsepower respectively. The transmission is a matching CVT continuously variable transmission and a 7-speed dual-clutch transmission. . From the perspective of the positioning of the Kia K3 family car, the two sets of power systems seem to have no problem at all, but compared with models of the same level, the advantages are not prominent. You know, there are many joint venture models like Sylphy, Corolla, Ralink, Lavida, Yinglang, Elantra and so on in the current market. Why should consumers give up the above models to choose you on the premise that the product is not excellent? How about this Kia K3? Current Kia K3 gearbox In addition, in terms of power, although the Kia K3’s 1.4T engine performs well, it is equipped with a 7-speed dry dual-clutch gearbox that people don’t like. This is a bit of a surprise. After all, there are many models for consumers to choose from, and there is no need to be fastened to your tree. Finally, there are many complaints about the cash Kia K3. On the vehicle quality network platform, complaints about the uncomfortable shock absorption of the Kia K3 suspension, abnormal noise in the central control, abnormal noise in the car, abnormal noise of engine stalling, and audio-visual system failure have been high. In addition to these, Kia’s poor after-sales service has become the last straw to bring down Kia’s old car owners. Many riders responded that Dongfeng Yueda Kia has problems such as non-fulfillment of service promises and charges in disguise. So, based on the after-sales experience of products like Kia, how can new consumers dare to pay for you? Written at the end: We are very pleased that Kia is about to launch a new mid-term facelift K3 model, but at the same time, we are actually a little uneasy. After all, the new car is only a major update in appearance, but the engine, gearbox, and chassis of the driving quality are completely unchanged this time. So at this point, it can be speculated that even if the K3 undergoes a mid-term facelift, its overall product power will remain the same. Finally, I sincerely say that the current Kia K3 is really no longer as brave as it used to be. I don’t know when it will take before K3 can be transferred, let alone whether the Kia brand has a future in China? After all, the current Kia really has no sense of existence, what do you think? (Reported by UTV Dazhuo Editor) Note: The pictures are from the Internet, and the rights belong to the original author. Thanks!
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