There is no right or wrong strategy, it is just a matter of timing. Faced with an attractive market, there is no reason to give up.
The Great Wall, which once claimed that it would no longer build cars without being the first in the field of SUVs, still broke its promise after all.
In 2014, Great Wall Motor said it “temporarily abandoned” its car business. At that time, competition in the car market was extremely fierce. Faced with the continuous downward pressure of joint ventures, the market dividends that independent brands could receive were limited. In order to focus resources on advantageous sectors, Great Wall Motor resolutely chose to temporarily abandon its car business. A few days ago, Li Ruifeng, vice president of Great Wall Motors and general manager of the WEY brand, revealed that Great Wall Motors has restarted the sedan project. The first sedan will be placed under the WEY brand and is scheduled to be released in May this year. First of all, regardless of whether Great Wall Motor’s decision to plunge into the embrace of SUVs was right or wrong, Great Wall Motors now only relies on SUV products. Although not the first, it has indeed been firmly among the top three domestic car companies. This coincides with the critical period when the tank brand is separated from the Wey brand. WEY needs more business support and only relies on high-end urban SUVs. The product line is still slightly monotonous. Diversification will be the way out for the WEY brand to grow. And choosing to enter the car field this year, Great Wall Motors is obviously well prepared. In 2020, the Great Wall lemon, tank, and coffee platforms will be officially released. With the support of intelligent and modular platforms, it will be able to quickly launch a variety of new models to achieve product empowerment, technology empowerment, and rapid coverage of more categories. This is undoubtedly the confidence that Great Wall Motor chose to enter the car market at this time. No company is willing to give up the car production line that is close to hand after working hard to develop a modular architecture, not to mention that the market has been suffering from the absence of cars in the Great Wall for a long time. According to the investment project of Great Wall Taizhou Branch, Great Wall will establish complete vehicle manufacturing and chassis manufacturing projects in Taizhou’s factory. The main models put into production are two sedans, a compact car and a medium-sized car. All models are new energy vehicles and will be driven by pure electric power. In addition, in addition to the gradual maturity of core technologies, Great Wall Motor’s factory layout and dealer layout have matured, and the road for the production of cars has been paved. Let’s look at the domestic car market. Let alone joint venture cars, among the independent brands, Geely Emgrand and Changan Yidong have performed well in the domestic car market. Geely Auto’s Emgrand sales have surpassed 3 million in 2020, with an average monthly sales of more than 10,000; Changan Auto’s sales have remained high since the launch of the Yidong PLUS model, and Changan Yidong surpassed Emgrand in February and March. First place for autonomous cars. Great Wall Motors has entered the sedan project at this time, and has made B-class cars a key model. The opportunity for WEY is obviously great. (Fictional picture of netizens) Only relying on SUV models can be the leading auto company of independent brands. Now that the sedan project is restarted, sales growth is one aspect. Once “abandoning” has achieved Great Wall Motor’s SUV dominance, but now it is regaining the “old dream” of cars, which is even more exciting. What do you think of the upcoming B-class sedan of the WEY brand? Welcome to leave a message below and discuss with us!
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