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The original China Banking and Insurance Regulatory Commission issued a statement: celebrity endorsement products must be responsible for their own purchase

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Remember the financial products endorsed by celebrities these years?

eZubao, Zhongjin Assets, Group Loan, Wanglibao, Youyi.com, Love Investment, Love Money Jin······

They have invited celebrities to endorse, involving Huang Xiaoming, Lang Lang, Zhao Yazhi, Tang Yan, Wang Baoqiang, Tang Guoqiang, Zhang Tielin, Wang Han, Du Haitao, Yang Di and many other celebrities. Under the aura of celebrity endorsements, ordinary people believe in these platforms, blindly “go into the pit”, put their savings and even pension money into it, and finally have accidents one by one, and they have lost their money.

Earlier, the Financial Dispute Resolution Center of Chaoyang District, Beijing issued an announcement in which the celebrities who had endorsed P2P should do their responsibilities for their endorsements.

On April 22, in response to the problems of some financial products endorsed by celebrities, the China Banking and Insurance Regulatory Commission issued a reminder on being alert to the risks of celebrities endorsing financial products. The endorsements of celebrities and other public figures shall abide by laws and regulations such as the Advertising Law of the People’s Republic of China. For recommendation and certification of unused commodities or unreceived services, before accepting endorsements, it should be checked whether the endorsement agency has legal qualifications, and whether the endorsed products and services are true in content and meet regulatory requirements.

In other words, celebrities can only endorse the goods they have used or services they have received. Once celebrities do not reflect the truth to the public, they are suspected of false advertising, and they must bear joint and several liability with advertisers.

At the same time, on May 1 this year, the “Regulations on the Prevention and Treatment of Illegal Fund Raising” will be officially implemented, with special reference to the relevant responsible entities such as illegal fund-raising persons, illegal fund-raising facilitators, Internet information service providers, advertising operators and publishers. Administrative and criminal penalties. This is tantamount to intensifying the punishment of celebrity endorsement responsibilities.

Of course, no matter how you will be held accountable afterwards, for the common people, precautions are the most important, especially investment-related, we need to be cautious and then cautious.

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