Occasionally, cosmetic companies launch a special edition product line with limited quantity, or suddenly announce to discontinue a line of selling products. From that lead to many interesting stories.
When Chanel introduced Vamp 18 nail polish in 1994, it instantly became something every lady wants to own. Vamp paint color is a little bit of a cool grunge style but still maintains the signature elegance of French fashion. Then the Vamp stopped producing, it made millions of women’s hearts want to stop beating.
Chanel’s famous Vamp 18 nail polish bottle.
World of discontinued beauty products (discontinued beauty products)
The aforementioned $ 15 bottle of Chanel nail polish has become a cultural standard when it is loved by top stars. With its low cost, it is extremely successful in the mass consumer market. Throughout the history of Chanel, there has never been a miracle comparable to Vamp nail polish bottles. It is also the product beauty Best-selling Chanel of all time.
Vamp is the best selling Chanel beauty product of all time.
Most cosmetic products are discontinued as they are gone forever, driving you crazy with searching. The association loves the discontinued cosmetic lines (discontinued beauty products) always crowded and powerful. The announcement to stop producing certain products also makes the market for buying and selling these products thrive.
Just Google you will find a lot of websites buying and selling discontinued cosmetic lines. Hundreds of products can be found in stages, from big brands like Clinque, Aveda … to obscure brands like Orofluido, Dicesare …
The discontinued purchasing industry also brings huge profits for some entrepreneurs. They invest in buying quality but fledgling brands (acquired by big corporations and rebranding sooner or later), or buy limited edition lines and sell them. when they are out of stock on the market.
Even products that have been used like tried lipsticks or perfumes that have been used several times are still selling well. One example is Candy Yum Yum-colored Mac lipstick.
When a large conglomerate like P&G makes an acquisition, they typically produce multiple products of the acquired brands in a very short period of time, before stopping selling and developing new formulas. It is time for speculators to buy in bulk and then wait until female customers realize their favorite product is no longer available anywhere.
The prices of discontinued products range from 10-30 dollars, but there are also some extremely rare items that sell for hundreds of dollars. Rare records like Redken’s Extreme PPT damaged hair recovery product were acquired by a Japanese customer for $ 500.
Redken’s Extreme PPT hair care product sets a resale price record.
Even used products (like tried-and-tested lipsticks or perfumes that last several times) are selling well as usual. People don’t care what they are second hand, as long as it is a product that they have loved and are familiar with, then pick it up.
The secret behind the guise
The tag “Stop production line” has caused the brand to be transmitted by word of mouth and engraved on consumers’ mind more.
So, what makes a product worth pursuing so many people want to resell? What makes girls accept to pay double or 3 times the original price to buy a cosmetic product?
Reason number one: It’s a great product, they’re already familiar, uncomfortable in absence, and want it back at all costs.
Reason number two: buy to collect, they want to own what no more chance to buy.
The tag “Stop production line” has caused the brand to be transmitted by word of mouth and engraved more deeply into the minds of consumers. So the reputable labels sometimes throw up a great deal to announce stopping production of the favorite products.
After a long enough absence, resale will cause fever and gradually run out, cosmetic labels will begin “reappearance” campaigns. MAC, Esteé Lauder, Chanel … are famous people who specialize in reviving old products.
Esteé Lauder in 2000 made a big promotion for the Gone But Not Forgotten (Gone But Not Forgotten) campaign to revive some old products.
The decision to “revive” is entirely based on feed back customers. For example, the campaign called MAC by Request is a typical example of how to use social media to interact with customers and decide to revive feed back products. One of MAC’s most popular lipstick colors, Candy Yum-Yum from “limited product” is back on the shelves thanks to customer support and has become one of the brand’s best-sellers. .
MAC Candy Yum-Yum is back thanks to consumer support.
Actually, Vamp nail polish is still found in Chanel but under a new look and name.
Since the beginning of the article, Chanel nail polish bottles from the beginning of the article, you thought Chanel would ignore that fertile land, in fact they were later revived with a new look, a little improvement in ingredients and continued to “bomb” on the cosmetic shelf.
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