The younger generation is afraid of aging and aging in America

Aging fears inflated by social media have motivated American teenagers to buy anti-aging products, abuse laser wrinkle removal, and botox injections.
Zac Mathias (Connecticut, USA) is only 18 years old but very afraid of aging. Before the Covid-19 pandemic broke out, she went to beauty centers every week to rejuvenate her skin with lasers, needles or light therapy, according to the report. CNN .

“Anti-aging was never the main goal when I started building a skincare routine, but it is taking up a lot of my time now,” she said. Like Mathias, young Americans are increasingly obsessed with their youthful appearance. They are so afraid of aging that they use anti-aging products and treatments very early. American teenagers are obsessed with the fear of aging, the fear of aging. Photo: CNN. In 2012, 20% of 18-24 year old American women considered anti-aging in skin care important, according to a survey conducted by market research firm NPD Group. In 2018, another study by consumer analysts The Benchmarking Company found that more than 50% of 18-24 year old women want to buy anti-wrinkle products. The immature children were afraid of getting old Kennedy Hack-Juman, 15 years old, acquired knowledge of skin care through social networks. Before buying any product, she goes through each ingredient carefully. “Then I’ll use a website to check the product’s ratings.” This young woman is almost obsessed with wrinkles. She especially loves products for the skin on her hands, neck and eyes because “those are the places that are most prone to aging”. “I just don’t like wrinkles so I’ll try to stop it anyway,” Kennedy said. According to the American Association of Plastic Surgeons, botox injections have increased by 28% among 20-29 year olds since 2010. Photo: Getty / CNN. Over the past year, the group that shares Reddit’s biggest skincare routine with 1.3 million members, has been flooded with posts lamenting the state of teenage premature aging. “Wrinkles at 19”, “Early aging, what should I do?”, “At 16, I was thinking about getting a botox to remove wrinkles”, “If I look like this now, then in my 30s How terrible will it be? “… are topics that have attracted thousands of discussions. On TikTok, Instagram, teens share their fears of aging by overusing skincare products, sunscreens, and expensive treatments. “I am 15 years old and I have used retinol, vitamin C and a gua sha massage tool because I am too afraid of aging,” one influencer shared in the video, which attracted 16,000 views. The market is lucrative Beauty brands are turning the aging fear of Generation Z into a lucrative business. The anti-aging market is expected to generate more than $ 88 billion in global revenue by 2026. “Anti-aging products are no longer just for older consumers. Young customers are also investing,” said Clare Varga, head of beauty at WGSN, the global trend forecasting agency. a lot of money for these products “. Robert Pogue Harrison, professor of literature at Stanford University and author of the book Juvesence: A Cultural History of our Age , believes that the sale of anti-wrinkle products to teenagers is only a business strategy. Social networks are synonymous with beauty with youthfulness. Photo: refinery29. “Young people are a very lucrative market for consumerism, because young people, especially very young people, are susceptible to being dominated by their desires,” said Mr. Harrison. Charlotte Palermino (33), who is famous for her skin care videos, said: “The internet causes paranoia. I don’t think about aging until I’m in my late 20s. Now now people are worried about it at the age of 18-19. Social media has changed the timelines. ” John Duffy, a Chicago-based clinical psychologist, says more and more young girls are convinced they will be bad if they get older. “Instagram, TikTok and other social media are making people understand that aging faces are a negative thing to avoid at all costs. It is a mistake to equate beauty with youthfulness,” said Duffy. to speak. Anjali Mahto, a consultant dermatologist at Harley Street, London, says she is starting to worry as more and more teenagers turn to anti-aging treatments like botox injections. “Botox is not the solution to the growing old phobia among young people. Botox lasts only 3-4 months and what happens when young people depend on it.”