Traditional marketing has abdicated, marketing automation takes the throne

Invest in marketing automation to help increase sales and optimize resources. Accordingly, the enterprise only configures once for use, reducing risks during operation.

Automation Marketing (Automation Marketing) helps businesses reach potential customers, automate the process of nurturing those potential customers to be ready for sales in the future. By owning an ecosystem of automated marketing solutions, businesses can easily operate a traditional marketing department like before. Digital conversion in marketing or will “number” convert? Is it mandatory for businesses to apply digital transformation in marketing? The answer here is no. Enterprises themselves can still continue to conduct their own promotional activities through traditional marketing forms. However, in terms of effectiveness, the message in traditional marketing tends to be one-way, so it is easy to annoy the receiver. This is somewhat inconsistent in the stage that prioritizes the interaction between buyers and sellers today. Chatbot with the help of technology makes a dry tool communicate like a human. According to research from Artic, by 2021 more than 70% of businesses have been applying Automation Marketing in their operations. It can be said that the digital transformation in marketing in every business seems to be a matter of time. To help maintain a competitive advantage, either businesses will need to adapt to the changes or they will be left at the end of the track. Automated marketing is like increasing the resistance of every business to negative market influences. In the time of fierce competition, which business owns many advantages, that business will have a formidable position on the industry map. It is not simply a trend in itself. Instead, it really completely changes the way marketing activities in businesses operate. Automation – An important link in digital conversion Marketing automation helps businesses easily reach potential customers using support tools combined with tactics. Instead of needing a powerful marketing team like before, with automated marketing with only a few specialized personnel, businesses can operate marketing strategies on a global scale. The shadow of technology crept into marketing Today, the vast majority of users are “overwhelmed” by dozens of different messages. The consequences of this make it more difficult than ever to create a standout marketing campaign. To be effective, businesses have been under increasing pressure to come up with more innovative ideas than changing competitors. Sadly, doing this with traditional marketing activities is not easy. By applying technology, marketing activities can easily “target” to the right potential customers of their own. There will always be an automated system that helps businesses chase and maintain interaction with customers. Everything is set up to operate completely automatically, which is difficult to do with traditional marketing paradigms. Simulate human behavior Ignoring the human factor in customer communication is what automated marketing tools like chatbots can do. It is no longer a rigid tool, responding to customers based on what humans have pre-configured as before, but has the ability to analyze and predict factors that sometimes make it difficult for users to recognize I’m communicating with an automated tool. Moreover, these “artificial people” help optimize a lot in terms of cost. When using the business itself, it will not need to worry about the working regime, salary and bonus. They only need to invest once and can still have for themselves absolutely loyal employees. Enterprises can use solutions such as chatbot (Bizfly chat) or Email Marketing (Bizfly Email) to help maintain interaction and regularly chat with customers. Digital transformation is a long-term investment direction Digital transformation in marketing is an inevitable trend in the era of technology 4.0. Vietnam currently has an information technology infrastructure that is gradually improving with 5G technology or the popularization of WiFi. At the same time, there are qualified names in providing digital transformation solutions in Marketing and online sales such as VCCorp. With only the two above factors, Vietnamese businesses are already at a high level of readiness for an era of automated marketing. An ecosystem of automated marketing solutions is also gradually forming and improving. Automated solutions appear on all needs, different aspects. Enterprises can use solutions such as chatbot (Bizfly chat) or Email Marketing (Bizfly Email) to help maintain interaction and regularly chat with customers. Or collect customer data in the same place with a CRM solution (Bizfly CRM) to facilitate the management and thorough exploitation of that data. Interested readers can refer to Bizfly’s ecosystem of automated marketing solutions here .