When walking on Fuxing Street in Huangpu District, Shanghai, if you look at your feet, you will see a tile with a special logo on the sidewalk every ten meters. Above is a circle logo with a diameter of 250 mm, a road motif extending in the distance and 6 words ‘Red Classic Trail’, conveying the company’s identity information to the people.
The floor tile with the special logo is one of the logos of “Red Classic Trail” which is basically completed in Huangpu district. This road will focus on the site of the 1st Congress of the Communist Party of China, 7.1 km long, including 13 roads with 14 consecutive points. Residents and tourists can easily walk to the site of the 1st Congress of the Communist Party of China, the site of the founding of the Communist Party of China (the “New Youth” newsroom), the location of the Print Office Youxin, the site of the Chinese Communist Party Office in Shanghai and other red monuments and sites. “Shanghai is the birthplace of the Communist Party of China and has incredibly rich cultural resources. Starting in 2019, we planned to create a ‘Red Trail System.’ The road This project will connect scenic spots with historical and cultural sites scattered throughout the city into a central connection, thereby creating an “open-air museum”, attracting tourists from all over the world. Shanghai’s road administration agency cooperates with the tourism industry to implement,” said Mr. Vuong Duy Phuong – Planning and Technology Department of the Shanghai Road Traffic Administration. This custom brick is one of the logos of the basically finished “Red Classic Trail” in Huangpu district. (Photo: Baidu) And to chain the points into a line, the choice of the path must be appropriate. For example, moderate length, walking time between touchpoints about 15 minutes. In addition, it is necessary to meet the needs of tourists when looking for “food, housing, tourism, shopping and entertainment” addresses, or choose a street with many functions and interfaces. . “Red culture” and “Shanghai style culture” intertwine and blend; connecting important public transport hubs,… Must choose roads with high green coverage and good landscape along the route. The project was first tested in Huangpu district. Relevant departments and branches in the urban area systematically studied tourism resources in the area, selecting 13 commercial streets, historical landscapes, cultural experiences, out of a total of 14 scenic spots. scenic. The overall route of the route is in the form of “big belt + small belt”, the big belt mainly consists of Huangpi South Road, Huaihai Middle Road, Sinan Road, Fuxing Midway, and small ring roads that bring more options. choose for visitors. An entire network of walking trails will guide residents and tourists to discover the birth of the Chinese Communist Party at Shikumen Lane, and listen to stories about work and life. the life of the revolutionary generation in the memorial. The classic red trail in Huangpu district passes through 14 scenic spots. (Photo: Baidu) In addition, the design also needs to be aesthetically pleasing. On “Red Classic Trail”, people can see many beautifully designed red elements. For example, custom icon tiles are arranged 18 meters apart, and 7 copper dots with a diameter of 80 mm are connected to an interval of 1.8 meters. In addition, the classic red trail guide map will be placed at subway entrances, advertising light boxes, bus stop advertising light boxes, road junctions, and masonry walls. Everyone sees it as a guide. However, their accuracy is not appreciated. “Because of the long-term factor, don’t let these signs become ‘complicated’ for the street, but coordinate with the urban landscape of Shanghai and the surrounding utilities to make it suitable,” said Mr. people said. Guide map around the Classic Red Trail in Huangpu District -Shanghai (Image: Baidu) As required in minimizing the city’s street facilities. Ensure the principle on the basis that the road must be clearly and accurately indicated, the road logo should be placed on one side and the signs must be combined with the facilities located in the green belt. “The classic red trail in the Huangpu district is the first step in Shanghai’s experiment. Next, we plan to build more walking routes in the urban area around the sites of the Second and Fourth Congresses of the Communist Party of China.” Mr. Vuong Duy Phuong believes that each district can combine its own characteristics and explore more. For example, for tourists’ varying length of visit needs, offer a mix of one-day tours, half-day tours, one-hour tours, etc. travel preferences of tourists, offering routes focused on consumption, commercial shopping or offering tours and walking, humanistic route-oriented experiences meet the need to delve into the block and find read city history, architecture of tourists. As street elements that will be preserved for a long time, do not let these signs become “complicated” objects for the street. (Photo: Baidu) Today, Shanghai is conducting slow traffic planning and construction, and the red trail is one of them. The person involved in charge of the Municipal Road Traffic Bureau said that they will explore more similarly themed trail constructions around the “Guide to the Good Management of Urban Roads in Shanghai”. In addition, a “Slow Traffic Design and Planning Guide” has been drafted and will be published soon to guide the planning and construction of slow traffic in different districts and promote traffic improvement. slow./.
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