The ‘Baby Birkin’ design was created by two artists Mason Rothschild and Eric Ramirez.
NFT is a digital platform specializing in creating videos about sneakers, t-shirts or fashion accessories. After that, users will spend a certain amount of money to buy virtual products through an online payment gateway.
On May 15, NFT officially opened for sale a unique product inspired by the image of Hermès handbags and transformed into 3D footage. The product for sale this time is “Baby Birkin”, created by two artists Mason Rothschild and Eric Ramirez. Image of handbag “Baby Birkin”. Photo: Highsnobiety. The two created a 3D video of a transparent Birkin handbag containing a 40-week fetus and placed in the dark space of the Milky Way with an image size of 2000 x 2000. The virtual product is officially auctioned with starting at $2,000. According to NFT’s share, “Baby Birkin” is a unique digital item, allowing users to experience the feeling of touching a birkin bag in a dark space with the sound of being lost in space. In addition, this product also implicitly implies that Hermès deliberately created a scarcity to increase the shopping demand of customers and push the value of this bag line up. However, many people think that selling virtual handbags for $ 2,000 is unrealistic, because no one spends a lot of money just to own a fake item. Birkin handbags are always a fashion item that many people are looking for. Photo: ELLE. Before that, many brands also used virtual reality technology to bring fashion experiences to users. In August 2020, Gentle Monster showcased the creativity of the design team through a collection called “Redefinition of Eyewear”. The project of the Korean brand aims to be based on a digital platform to create close access between the public and the product. They create glasses in the traditional way, and then through a phone application turn them into an accessory on the user’s face. This gives shoppers a chance to experience the product before deciding to go to the store. Gentle Monster’s leading collection in the application of virtual reality technology is not intended for sale, but only to attract attention to the online community. One of the artists participating in the campaign – Daisy Collingrid – created glasses with a structure similar to human skin after being layered, revealing the facial epidermis called CLEM. Eyewear products combined with virtual reality technology. Photo: Hype Beast.
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