In the mobile phone industry, the collaborations between cell phone makers and camera manufacturers have been around for a long time, such as Huawei and Leica, Vivo and Zeiss.
The love affair of Huawei and Leica helps redefine mobile photography Not long ago, OnePlus announced a strategic partnership with popular camera brand Hasselblad and launched the latest 5G mobile phones, OnePlus 9 and OnePlus 9 Pro. In its debut in the smartphone segment, the Swedish camera maker focused on improving “color science” in both phones. In addition, OnePlus and Hasselblad will continue to maintain extensive cooperation to jointly explore more possibilities in the field of imaging and promote the healthy and stable development of mobile imaging. In fact, in the mobile phone industry, the collaborations between cell phone manufacturers and camera manufacturers have been around for a long time, such as Huawei and Leica, Vivo and Zeiss. Huawei joined hands with Leica to develop smartphone camera technology. Since 2014, Huawei has achieved strategic cooperation with Leica. In 2016, the two sides cooperated to launch the Huawei P9 series, since then the P series and the Mate series have both the silhouette of Leica, and the photos taken by Huawei’s “pet” show a “style. German photo “has captured the hearts of young people. At the same time, Huawei’s pioneered Moon Mode capture of the Moon clearly became a standard in the field of imaging. Undoubtedly, the predestined relationship between Huawei and Leica has added a lot of color to Huawei in the mobile imaging field and helped it not only have a strong foothold in the premium market, but also succeed in getting into first place on the level of visual prowess. Even when consumers talk about Huawei, subconsciously feel that its ability to take pictures on mobile phones is very strong. Vivo and ZEISS collaborate to elevate smartphone photography. After the combination of Vivo and Zeiss, its visual prowess is much better than before. The vivo X60 Pro launched earlier this year, for example, was highlighted by its cutting edge imaging capabilities in a groundbreaking photography system co-produced by vivo and ZEISS. With the innovative Gimbal Image Stabilization System in “Super Resolution” (Pixel Shift Ultra HD) technology, the X60 Pro’s camera system adds the ability to enhance image detail and sharpness. The X60 Pro also uses VIS 5-axis anti-shake technology, allowing users to obtain clear images of moving objects with greater accuracy. The Zeiss-Vivo imaging system includes a wide variety of optical lenses such as ultra wide-angle, professional portraits, and super telephoto. With its unique Zeiss T * anti-reflective coating and Zeiss portrait style, it can effectively tackle image noise and flare when photographing under complex lighting. The impressive hardware parameters combined with the famous ZEISS brand are a claim to the X60 Pro’s camera quality that fully meets the standards of professional camera lenses. Not stopping there, vivo and Zeiss jointly established the “Vivo ZEISS Imaging Laboratory”, a joint R&D (research and development) program focused on developing innovative solutions for technology. mobile image. Certainly, whether it is a collaboration between Huawei and Leica, or a combination of vivo and Zeiss, both brands have significantly improved the visibility and imaging capabilities of the mobile phone. period brings the ordinary consumer a better photography experience. In fact, Leica and Zeiss, both working with Huawei and vivo, are centuries-old brands in the optics sector and possess very solid technical backgrounds. For example, Leica has been focusing on the camera field for many years, its cameras are sturdy, durable and perform well and are a top choice for military cameras. During World War II, Leica cameras became an important tool for military reporters at that time. To this day, Leica maintains a leading position in the industry. Unlike Leica, which focuses on camera research and development, Zeiss has a wider range. For example, the vast majority of electronics and semiconductor chips in the world are manufactured using the Zeiss microchip lens. In addition, Zeiss promotes medical advancement by providing optical products and solutions for ophthalmology, neurosurgery, ENT, dentistry and cancer, and assisting these doctors. Around the world improve the quality of life of our patients. Seeing the world, hardly a second company had as strong all-round power as Zeiss. With more than 170 years of research and development, ZEISS is no longer a strange name for photographers. According to Sina, in this angle, although the cooperation between vivo and Zeiss is a few years later than Huawei and Leica, but if it comes to the development potential, perhaps Vivo is even better. Vivo not only has the strong support of Zeiss, the German optical master, but also has a long history of exploration in mobile photography than other cell phone manufacturers, and has significant influence in this regard. In fact, for many years, Vivo regularly publishes research on different users’ needs. Up to now, this smartphone brand has also established many photography Research and Development (R&D) centers around the world with more than 700 employees in the industry. It is the efforts in innovation and R&D that help Vivo to be more “sensitive” to the changing market. The company points out that one of the dramatic changes in the future is the wave of innovation and revolution. mobile photography – what Vivo sees as key to long-term user needs. Vivo invests heavily in mobile imaging. Last year, Vivo also designated video as one of the core lengths of the company’s growth over the next 10 years and made it clear that there would be “no upper limit” for investment in R&D in the sector. this. Considering the current development trend of the industry, the competition on the mobile image race will be fiercer. On the other hand, 2021 is the time when 5G will accelerate in popularity. Taking photos and recording short videos has become the hot spot that the public is now pursuing. Therefore, mobile imaging is definitely the area of focus for the major cell phone manufacturers. On the other hand, as Huawei, Vivo, and OnePlus are looking for long-standing camera manufacturers to hone and explore together in the field of imaging, other mobile phone makers, such as OPPO and Xiaomi. , will definitely try their best to increase their competitiveness in camera photography. The battle of images on mobile devices is increasingly fierce. Who will be the final winner? Time will give us the answer.
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