Perfumes from high-end brands such as Dior or Gucci are still classified in the mass-market segment, difficult to express the user’s personality.
For beauty followers, perfume acts as a personal feature and helps define style. Finding a perfume bottle that matches your body scent is not easy. Because it is also related to the variety of models, designs …
Not only that, perfume is also divided into two different lines, Designer and Niche. Designer and Niche perfumes are different in price, production quantity… Photo: @kaiagerber. What is Designer Perfume? Designer perfumes are cosmetics produced by companies that do not specialize in perfumery. According to the definition of experts, products produced by brands Dior, Gucci, Valentino… are all considered Designer perfumes. They created this perfume line with the purpose of synchronizing the brand’s fashion products. Not specializing in the production of perfumes, these cosmetics are usually simple scents. This helps to reach users and reduce costs. Designer perfumes often come from fashion brands such as Chanel, Dior, Gucci… Photo: WBWSP. The advantage of Designer perfume is the safe scent, reasonable price, easy-to-find products, and especially from famous brands. However, the disadvantage of Designer perfume is that it is produced in large quantities in an industrial factory. Therefore, the scent is easy to mass, difficult to show the individual personality of the user. Some brands also launch high-end collections, affirming their class and asymptotic to the Niche perfume line, typically Tom Ford. What kind of product line is Niche? Niche is a phrase that refers to long-standing perfume brands, separate from scents that are not mass-produced. The goal of this product line is to touch the emotions and celebrate the sophistication of the user. Niche perfumers are always looking for new, unique scents that don’t follow trends. The Perfume Association uses the term Niche to talk about products that are produced on a small scale, rarely appearing in retail chains such as Clive Christian, Creed, Amouage, Serge Lutens, Diptyque, Byredo, Aftelier, Acqua di Parma, Annick Goutal, Guerlain… The products that are born are all works of art and are aimed at the depth and individuality of the user. Each company chooses its own creative philosophy to make a difference and leave a mark in the hearts of customers. Niche perfume is expensive. Photo: Pinky Moods. Some brands such as Aftelier, Ayala Moriel, JoAnne Bassett or Florascent use exclusive aromatherapy, including alcohol. Most Niche fragrances have a secret formula that helps the scent to last many times longer than Designer products. The price of Niche perfume is not cheap. At a volume of 50 ml, the products are priced at 150-500 USD, higher than the 100-200 USD level of the Designer perfume line. . Some special editions like Annick Goutal’s Eau d’Hadrien, JAR’s Bolt of Lightning, Joy with Jean Patou, Poivre’s Caron… are priced at $500-2,000. No 1 Passant Guardant by Clive Christian is priced at $220,000 for 30 ml. “Exclusiveness keeps customers yearning for perfume again,” Thierry Wasser – perfumer in Guerlain – shares on Vogue .
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