“At the place where the snow and moon meet, the stunning beauty is here”!
In the past 618, Qianyan teamed up with Meitu Xiuxiu to jointly create the #千妍雪月美人节# event, which was only three days online and accumulated hundreds of millions of exposures. Its customized “Snow Moon Beauty Makeup” AR filter in Meitu Xiuxiu has gained hundreds of thousands of user experience and received a lot of praise.
In the Meitu community, a number of wonderful Chinese beauty from the past and present also participated in the interaction, which not only demonstrated the unique temperament of modern new women, but also allowed Qianyan, a new national style makeup brand, to gain more attention!
Innovative marketing alliances to promote the development of brands breaking the circle
In this era when traffic is king, embracing traffic to your heart’s content may result in a short-term dividend surge, but it will also damage the development potential of the brand. As a cutting-edge domestic cosmetics brand, Qianyan has been firmly committed to product-oriented and user-experience-based since its inception. The brand does not blindly chase the crowd, but uses the most rigorous attitude to select each partner, in the pursuit of innovative marketing, concentrate on accumulating reputation!
As a top-level social platform in China, Meitu Xiuxiu has always focused on creating beauty and is committed to making everyone simple and beautiful; Qianyan advocates changing colors and beauty, so that everyone has a thousand faces. The new Guochuang brand is also very firm in its pursuit of shaping beauty, spreading beauty, and achieving beauty. Their insistence on “beauty” has become one of the important opportunities for this marketing alliance. At the same time, the users that Qianyan and Meitu face are also highly overlapped. With the blessing of multiple factors, this 618#千妍雪月美人节# broke the circle in one fell swoop! It has become an online beauty craze that young independent women are vying for!
According to statistics, during the 618 period, with the enthusiasm of blockbuster themed events, the overall transaction of the hot single product Qianyan Xueyuejiaoguang double-effect honey powder has set a new historical record! Qianyan brand recognition has been greatly improved. It can be said that this time-breaking cooperation between Qianyan and Meitu is another major milestone that Qianyan has achieved in innovative marketing. AR black technology blessing, creating immersive “Snowy Moon Beauty Makeup” This #千妍雪月美人节# event is specially presented through AR. Designed to allow all Meitu users to experience 360° immersive shooting and transform themselves into Xueyue Beauty. The fun shooting interaction and super-real makeup feel also make this filter directly break the circle and become a hot style! “Xueyue Beauty Makeup” AR filter has two makeup effects, “snow-matte” and “moon-pearl”. The makeup is inspired by Qianyan’s popular single product-Xueyuejiaoguang double-effect honey powder, outer ring The matte oil-controlling matte face is as transparent as snow; the inner circle is naturally brightened with pearly light, like the moon is bright, so that every woman can get the refreshing matte makeup effect in a second in the hot summer. In addition, the filter also incorporates national style theme elements such as snow, moon, mountains, flowering branches, and flying dragon, which not only creates a beautiful shooting atmosphere, but also allows users to subtly strengthen their recognition of the Qianyan national makeup brand. know. Let the DNA of “beauty” spread, accumulate strength and beauty With the economic development and the improvement of national strength, more and more newly independent women have more and higher demands for beauty, and also have more expectations for the new national style makeup that is full of cultural heritage and aesthetic styles. This time Qianyan successfully joined hands with Meitu Xiuxiu, which is a powerful testimony! Color changes, beauty with thousands of faces, Qianyan in the future, let us look forward to it together!
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