Although owning the world’s leading Battle Royale game, Epic Games still makes a loss.
Video game company Epic Games, the owner of many hit titles, has had a way of spending that could not be more wasteful in the past 12 months. According to the report, about $ 273 million was spent running the Epic Games Store, as well as competing with direct competitors like Steam. The basis for this assertiveness of the elite comes from the outbreak of the epidemic, forcing players to stay at home a lot, since then, playing games becomes a necessity. Epic has ramped up its already popular Free Games system creations to elevate the company to one of the industry’s strongholds.
Epic Store offers titles from smaller indie titles like The Stanley Parable and Tormentor X Punisher to the blockbuster 3-A, Watch Dogs and Star Wars: Battlefront 2. Everything really exploded when in the summer of 2020, the Grand Theft Auto’s week-long free release dragged on players to land, and Epic’s server crashed just minutes later. All these special offers are out of pocket by Epic Games to enhance the brand’s identity, a small amount of money, luckily, the company has to pay the bills very quickly.
According to PC Gamer, Epic’s massive legal battle with Apple over Fortnite revenue on the App Store leaked the total amount invested in the Epic Store, around $ 444 million. And of course, 273 million of that is considered a net loss as Epic has launched a variety of free gift programs. However, the company is not too confused by this investment, but also hopes that profits will start to increase in 2023 and more than a quarter of a billion dollars is spent is only part of a long-term strategy.
This confidence is not without foundation, Epic guarantees a steady stream of profits from Unreal Engine and Fortnite. With Fortnite still considered one of the most successful battle royale games on the market today.
You must log in to post a comment.