YouTube has officially announced a $ 100 million fund to reward content creators with short videos.
This investment comes as platforms are racing to attract young creators who are building huge audiences every day. The potential to exploit and monetize digital content in the form of short videos is still great, especially as viewers increasingly prefer humorous and interesting short clips.
TikTok was the first platform that started the short clip trend and was quickly copied by other social networks like Facebook, Instagram, Snapchat and YouTube. As the market for short video features became more competitive, platforms launched funds to reward creators as a way to engage users. YouTube says the new fund will pay thousands of creators each month whose YouTube Shorts video gets a lot of engagement from viewers. YouTube also adds that the fund will launch in the coming months and pay creators this year and 2022. But YouTube isn’t the only big guy with a bonus feature for content creators. In July last year, TikTok launched a fund for creators worth more than $ 1 billion over three years to entice users. Meanwhile, Snapchat announced a $ 1 million daily reward for users with top engaging content on Spotlight. According to Reuters
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