Beijing’s only “five-track superstructure”!Large-scale commercial complex in Lize Business District unveiled on Friday

Lize Financial Business District will usher in a large-scale commercial complex. The reporter was informed that on April 16th, the Beijing Lize Tianjie Shopping Center in the Lize Business District will officially open. The project is located above the Lize Business District subway station. It is the only “five-track superstructure” in Beijing. Commercial body. Beijing Lizetian Street is positioned as an “urban enjoyment stage”, centering on high-quality lifestyles, introducing a number of first stores and brand-new image stores, which are expected to become new landmarks in West Second Ring Road.

The reporter learned that Beijing Lizetian Street has a commercial building area of ​​92,000 square meters, consisting of 5 floors above ground and 2 floors underground. Up to now, the investment promotion rate of the project has reached 100%, and nearly 200 brands have settled in. Nearly half of the brand stores are concept stores, customized stores, and image stores, including Michelin-starred restaurants, life aesthetics experience halls, new retail smart stores, International fashion designer brand. Lize Financial Business District is the first “five-line transfer” area in the Beijing subway plan. It serves as a direct connection to Metro Line 11, Line 14, Line 16, Daxing International Airport Line and Lize Business District-Financial Street. At the intersection of lines, Beijing’s Lizetian Street radiates not only a large number of business customers and high-quality families, but also a steady stream of business travelers in the future. This new combination of high-quality urban customers will give Beijing Lize Tianjie brings a more special positioning. It is reported that the business philosophy of Beijing Lize Tianjie is to bring consumers a high-quality lifestyle. Most of the brands that have settled in Beijing Lizetian Street have implemented high-end product line layouts or built special scene stores to present a better brand image. For example, ZARA brought the first shopping mall image store, Chow Tai Fook brought Beijing exclusive “gift” theme experience store, Swarovski opened a new retail concept store-Crystal Studio, in addition, Haima, Sisyph, Vientiane Studios, Box Brands such as Ma Xiansheng, Jidu Moisture, TONI&GUY, Neiyan Yoga, and Lihe Fitness also constitute a combination of brands that co-create lifestyle scenes. In terms of catering layout, Beijing Lizetian Street has fully considered the richness of business combinations and the quality of the overall atmosphere, and has assembled a number of high-quality, high-traffic catering brands, such as the introduction of Xiaodadong Blues Beijing Image Upgrade Store, Hey Tea The latest image store, Tim Hortons flagship image “Golden Maple Store” and many other high-quality catering and popular brands, satisfying the gathering options of different scenes such as business, girlfriends, parent-child, etc., make the dining scene more diverse and rich. In addition to the brand portfolio, Beijing Lizetian Street will also focus on label elements such as “fun, art, fashion”, link high-quality IP resources, and jointly create fun exhibitions, art exhibitions and other activities to present a new urban lifestyle scene. Among them, the first national exhibition of the LABUBU sprite art series jointly created by Beijing Lizetian Street and Bubble Mart will be unveiled on April 16. The national first exhibition of the LABUBU sprite art series has designed AR interactive photography, star cafes, etc. Multiple immersive interactive check-in points will enable consumers to be on the spot and explore their hidden talents. In addition, Beijing Lizetian Street, Today Art Museum and Houlang Publishing House will jointly create the art theme area of ​​”What kind of life do you want to live”. At the same time, it will also work with the Beijing International Flower Design Festival’s derivative brand “Future Garden” to create a fashionable and energetic The flower planting device satisfies the endless reverie of the future scene space of the consumers. Source: Beijing Daily Client | Reporter Ma Jing Editor: Wang Qiong Process Editor Wu Yue