BTS officially became the Brand Ambassador of Louis Vuitton

Although no stranger to high-end fashion brands, this is the first time BTS has collaborated with Louis Vuitton as a brand ambassador.
On the morning of April 23, the famous fashion brand Louis Vuitton published an article confirming the BTS group officially assumed the position of brand ambassador (House Ambassador) for the company. Specifically, the French fashion house expressed: “The world-famous pop icons BTS are recognized for their inspirational messages that bring positive effects. Louis Vuitton is delighted to welcome members RM, Jin, SUGA, J-hope, Jimin, V and Jung Kook. Louis Vuitton.

BTS officially became the Brand Ambassador of Louis Vuitton. Previously, BTS excited the audience when wearing clothes from Louis Vuitton’s Fall 2021 collection for men at the 2021 Grammy Awards. , photographing magazines or even in real life. With his influence, many times Louis Vuitton products “sold out” because they were presented by BTS members. On the personal page, Virgil Abloh, the creative director of men’s fashion, expressed: “We welcome BTS to join Louis Vuitton as ambassadors. We are really looking forward to partnering with BTS, starting a new chapter for Louis Vuitton through the fusion of contemporary and luxurious culture. We want to reveal our interesting projects as soon as possible ”. BTS dressed in Louis Vuitton at the 2021 Grammy Awards. Although no stranger to high-end fashion brands such as Gucci, Dior or Saint Laurent, this is the first time BTS has cooperated with the fashion house as the brand representative. Responding to Louis Vuitton’s love, BTS shared: “Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS and we look forward to the group’s projects with Virgil Abloh”. As a global group, BTS not only dominates the world music charts but also shows influence in many fields, including fashion. Therefore, fans look forward to the future collaboration between Louis Vuitton and BTS.