Louis Vuitton is the first high-end fashion brand to invite BTS to be the brand ambassador, because BTS often prioritizes Korean brands.
(Source: rollingstone.com) BTS band Korea’s members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook have officially become brand ambassadors of high-end fashion brands. Louis Vuitton (LV). BTS is pleased to say being LV’s global ambassador is a meaningful moment for the band and looks forward to the group’s projects with Virgil Abloh, LV’s Men’s fashion segment director. Among young Korean musicians (K-Pop), BTS is known as the group with the most perfect group activities, any advertisement has the participation of all seven members, not a single member has activities. own movement. This sometimes makes brands quite hesitant to invite the group to be brand ambassadors because in addition to the high value of BTS’s name, it is also difficult to create a brand ambassador image with all seven members. far more than a member. The fact that BTS became the brand ambassador of LV can be considered a surprise, because BTS often prioritizes Korean brands. This is also the first high-end fashion brand to be invited by BTS brand ambassador . Previously, although the group wore the costumes of many famous fashion houses, but had never accepted the position of ambassadors for any fashion brand. BTS has officially partnered with four of the 10 most valuable global brands Coca-Cola , Samsung and most recently LV and McDonald’s. Among luxury fashion brands, LV is the brand with the highest brand value globally, then comes Chanel, Hermès, Gucci…. LV is also the only high-end fashion brand named in the top 10 most valuable brands globally in 2020./.
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