As the new Ambassador of Louis Vuitton, BTS expresses the spirit of the brand when wearing unique designs in the new series of photos.
Recently, French luxury fashion brand Louis Vuitton announced the global group BTS as the brand ambassador. This event marks the first time that BTS has “encroached on” the luxury fashion field with a 7-member lineup. On his personal page, the French fashion house expressed: “World-famous pop icons BTS are recognized for their inspirational messages that bring positive effects. Louis Vuitton is delighted to welcome members RM, Jin, SUGA, J-hope, Jimin, V and Jung Kook “ Along with that, the first pictures of the group as a Brand Ambassador posted made fans excited. BTS members wear dynamic and youthful designs in the latest male collection. Before that, the group also loved its products and often appeared in music videos, magazine photography or even in real life. With his influence, many times Louis Vuitton products “sold out” because they were presented by BTS members. Responding to Louis Vuitton’s love, BTS shared: “Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS and we look forward to the group’s projects with Virgil Abloh”. Before Louis Vuitton, BTS was chosen as the Global Brand Ambassador for Fila. The group also wore costumes by Kim Jones, Déor’s male fashion creative director during his world tour “Love Yourself: Speak Yourself”.
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