Changing consumer behavior: Women are increasing their purchases of electronics and electronics

The percentage of women purchasing electronic and electronic products online has nearly equaled with the rate of men …

The percentage of women buying electronic and electronic products online is increasing. Men are still considered the main buyers of electronics and electronics, but these attitudes and trends in consumer behavior have somewhat changed in Vietnam according to a comparative analysis of more than 1 million. views in the first 3 months of 2020 and 2021 electronic and electronic goods according to the product search engine and iPrice price comparison. THE RATE OF WOMEN BUYING ELECTRONICS, ELECTRICAL PRODUCTS INCREASES According to iPrice’s survey, the percentage of women who buy electronic and electronic products online is equal to that of men. If in the first quarter of 2020, the percentage of women shopping for these items was 38%, in the first quarter of 2021, the percentage of women shopping on e-commerce sites in the industry was 43%, an increase of 5. % compared with the same period last year. Although men are still the main shoppers in the portfolio when accounting for 57%, this figure has decreased compared to the same period last year (62%). The report also shows that there is a change in the shopping age group of women. Although there was no sudden growth, however, women in general and women between the ages of 35 and 64 in particular paid certain attention to electronics and electronics in the wake of the Covid epidemic- 19 seems to be cooling off. They also began to approach more electronics and electronics purchases on e-commerce platforms. Specifically, in the first three months of this year, the percentage of women aged 35-44 and 45-54 who purchased items in this category increased by 4% compared to Q1 / 2020. In addition, the older age group from 55 to 64 also had a slight increase of 2%. Percentage of online purchases of electronic products between men and women Meanwhile, the group of younger female consumers aged 25-34 has a sharp decrease of 10% compared to the first three months of 2020. Research experts say that this change may be due to the impact of the pandemic. Covid-19 in early 2020, when most people prioritize social separation and work from home. Therefore, the proportion of consumers in general and office women in this age group in particular tend to purchase electronic and electronic products to serve the needs of working and daily living at home. . The trend of changing shopping behaviors of Vietnamese consumers has also been partly shown in the e-commerce report just announced when there are two names specializing in electronic and electronic products business. Mobile and Dien may Xanh are in the top 10 high-traffic websites in Southeast Asia. This shows that the electronics and electronics market in Vietnam has been receiving a lot of attention from consumers on e-commerce websites. SHOPPING AND PAY MORE ON Mobile The survey also showed that shopping on mobile devices grew 4%. Consumers are more likely to purchase electronic and electronic products on mobile devices than on computers and tablets. Up to 80% of consumers decided to shop on mobile devices in Q1 / 2021, compared with 18% and 2% for computers and tablets. These rates in the first quarter of 2020 are 76% on mobile, 22% on desktop, and 2% on tablet. According to data from the Digital 2021 report of We Are Social, up to 61.4% of users decide to pay online via mobile devices. Thus, “mobile first” (mobile first) will still be one of the trends that will continue to take place in the “new normal” period for enterprises trading in electronic and electronic products. Trends of users are increasingly performing more tasks such as finding out, shopping, and paying on their mobile phones. Specifically, there are more than 154 million mobile subscribers, of which 64% of accounts are connected to 3G, 4G and 5G networks. Internet traffic from Android devices continues to lead with 64.6%, higher than the same period last year 2020 (61%), iOS decreased from 37% to 34.5%. According to We Are Social’s Digital Vietnam 2021 report, mobile application groups that are used a lot by Vietnamese users in 2020 include: messaging, chat (94.7%), entertainment and video viewing (83 , 4%), listening to music (58%), playing games (57.2%), shopping (68.5%), finance and banking (40.1%) … In general, these numbers are not too different from those of the same period in 2020. Only shopping apps recorded a higher usage rate, up from 55% (2020) to 68.5%. (2021). The report emphasizes that Vietnamese users are increasingly prioritizing purchases on mobile apps. Regarding shopping, except for travel, travel and accommodation services, down 40.5%, the groups of fashion, digital equipment, food, personal care, games, online music all there are signs of a sharp increase in spending. On average, user spending on these industries increased by over 30%.