Fintech ‘encroached’ into the mobile segment, app installs skyrocketed

With installs growing by more than 50% and global fintech app visits increasing by 85% in the past year, it is proof that users are increasingly preferring digital banking and payment apps.

Users are increasingly preferring digital banking and payment applications… Based on data from 2,000 top apps and datasets from Fintech, Game and E-Commerce applications, Adjust, a global app marketing analytics platform, has just released its annual report on app trends. mobile apps in 2021. In the context of complicated epidemic developments worldwide, the rate of users downloading and opening applications increased sharply compared to previous years and was higher than expected. The report highlights that mobile apps will continue to grow strongly in 2021. Installs are up 50% across all industries in 2020 and up 31% in the first quarter of 2021. Meanwhile, number Visits increased by 30% in 2020 and now have increased by 4.5%. USERS FAVOR TO FINTECH APP Analytics reports from trends in installs and sessions to time spent on apps and app re-installs… The numbers recorded in the past year show that fintech continues to “encroach” into the mobile segment. Many traditional banks have cooperated with fintechs and neobanks (new-style digital banks, no transaction offices, no branches, all operations take place in cyberspace) are increasingly widely accepted. cobble. The banking app recorded $3.6 billion in revenue. By mid-2020, digital banking accounted for 25% of all banking apps downloaded, up from just 1% in 2017. The data shows that each user on average installs about 2.5 financial apps. The level of global payments last year reached 1.390 billion USD and is expected to increase to 1.680 billion USD this year. The adoption rate of mobile payments has increased sharply globally, with the highest rate in China with more than 81%, followed by India (37.6%), Japan (25.3%) and Italy (21.1%)… From the fintech growth numbers, users are increasingly preferring payment applications and digital banking. Taken as a whole, fintech has the strongest increase in installs of all industries, growing 51% in 2020 compared to the previous year. In the first months of 2021 alone, the number of installs increased by 12% compared to the average of 2020. The number of sessions of fintech applications also skyrocketed in 2020, with 85% year-over-year. The number of sessions increased steadily throughout 2020, with the strongest increase in early October (22% higher than average) and late November (24% higher than average). The data also recorded a peak in mid-July, when 15% higher than the annual average. In 2021, up to the present time, the number of fintech application sessions is increasing by 35%. These growth numbers show that users are increasingly preferring payment applications and digital banking. SPEND A LOT OF TIME GAME AND UP ONLINE SHOPPING Along with fintech, the complicated development of the Covid-19 epidemic has partly reflected in the growth figures of the e-commerce and gaming industries. Games hit new milestones in 2020, especially in the hypercasual (lightweight, instant play and unlimited replay) segment, with installs up 43% versus 26% for games. other games (non-hypercasual games). The number of sessions for hypercasual games increased by 36%, while the number of sessions for non-hypercasual games increased by 27% in 2020. The mobile game market is valued at $165 billion by 2020. Asia remains a large market, accounting for $41 billion of the total market value. The number of mobile game players increased by 46% during the year, from 1.2 billion to 1.75 billion. Statistics show that mobile games are the main source of 51% of revenue and hypercasual games are predicted to reach $ 2.5 billion by 2021. The overall market is forecasted to reach nearly $220 billion by 2023, of which revenue from Google Play accounts for 19.6%, continuing to be higher than the App Store (13.2%). Although the number of installs of e-commerce applications increased slightly, only 6%, the number of sessions increased by 44%. This clearly reflects the fact that users interact and shop high with e-commerce applications. Last year was also considered a successful year for e-commerce with the number of transactions on the application increasing by 58%, in which the strongest increase was at the beginning of the year when the epidemic broke out. The survey showed that the number of goods purchased online has increased by 24%, while the quantity in stores has decreased by 7%. Research predicts that by the end of 2021, 17% of global transactions will be done online. The number of installs and sessions in early 2021 is also positive, up 11% and 14% respectively compared to the average of 2020. The number of visits increased the most in late February and early. March 2021, an increase of 23% over the same period last year and 76% compared to 2019. With the above information and analysis data from gaming, e-commerce and fintech applications, experts say that developers and marketers can better understand the audience and the reality of the economy. based on the app (app economy) to have a suitable investment, development and market domination strategy. Based on information about users’ in-app behavior, when and why they return to the app, marketers can create a comprehensive strategy that incorporates a personalized campaign and communication activities, thereby building brand trust… Users are increasingly preferring apps and this is the time to attract new users, experts emphasized. Mr. Paul H. Müller, co-founder and CEO at Adjust, said that for marketers, the potential to reach new users is unprecedentedly high, but competitive pressure is also “hottest” than ever, so it is necessary Boost your marketing strategy through automation and understand user in-app behavior.