Launching the brand “Plum after Ruby Son La”

On June 2, 2021, Son La province officially launched the brand ‘Plum after Ruby Son La’ – selected from the most carefully cared for plum gardens, giving the sweetest fruit, the most uniform size – with wishes to create a new position for plums, as well as typical agricultural products of the province.

In 1981, the first plum seedlings were brought to Moc Chau. From the original variety, each season, Na Ka farmers select the most beautiful and delicious trees, extract and propagate them, to create their own signature plums. The plum trees are planted at a greater distance than many other plantings, to give them space to “breathe”. With the criterion of upholding the quality of each plum, Na Ka farmers are willing to sacrifice up to 30% of the output, pruning branches, pruning fruit to keep the best fruits. Post-Ruby Son La plums The fruit is formed thanks to the unique soil of the Na Ka valley region – located in the Moc Chau climate zone at an altitude of 1,500 meters above sea level – which has long been famous as a healthy soil for temperate fruit trees. zone. The limestone mountains are rich in minerals that create a rich flavor. The high temperature difference between day and night makes the ability to store sugar good, plums sweeter. For every 100 plums grown in Son La, only 5 post-Ruby plums are selected. Post-Ruby Son La plum orchards produce large, round, uniform fruits, ranging from 18-25 fruits/kg. The red-green color blends harmoniously on the thin case, creating a recognizable feature. The after-Ruby Son La plums are selected and distributed by the experts of Mia Fruit – an experienced enterprise in branding of many domestic and imported agricultural products. “These are the highest quality plums in Vietnam today,” affirmed Ms. Nguyen Ngoc Huyen – Representative of Mia Fruit, “Judging by the criteria of the international market, in terms of taste, size and appearance beautiful on the outside, we believe that Ruby Son La deserves a place on the world stage.” The plum tree is not just any fruit tree: it has pulled the whole land out of poverty in a sustainable way. Plum trees, therefore, have been treated like family members by people in the areas around Moc Chau for generations.