Speaking of entrepreneurs who “speak madly”, how many can you think of? In the past, the Wanda boss once said that a small goal of 100 million was set first; after that, there was a “century gambling game” of 1 billion between Dong Mingzhu and Lei Jun. There is another person who “Kyogen” wants to buy internationally renowned brands, such as Converse and LV, and sell them at the same price as “cabbage”. This person is Chen Nian, the founder of Vancl Eslite, who has 80 million users.
Lei Jun and Chen Nian
Speaking of the old age of the founder of Vancl Eslite, you have to mention Lei Jun. The Xiaomi Group founded by Lei Jun has become a Fortune 500 company in the world. According to the 2020 full-year financial report released by Xiaomi on March 24, the annual business reached 245.9 billion yuan and the net profit was 13 billion yuan. As of the close on April 10, Xiaomi’s market value was as high as 647.748 billion Hong Kong dollars.
As one of the first people to enter the IT industry, Lei Jun knew many well-known people in the industry. Among them, Lei Jun is very close to the old. In the early stage of the Internet wave in 2000, Chen Nian and Lei Jun founded Joyo. They did it for 4 years. After Amazon acquired Joyo for 75 million in 2004, the two parted ways and started their own businesses. A career.
Vancl eslite “flying into the sky”
After leaving Lei Jun, he established Vancl Eslite in 2007. In order to support the cause of his friends, Lei Jun made a friendly investment in Vancl Eslite. By 2010, Vancl Eslite’s annual sales volume was 30 million pieces, and sales reached 2 billion, making it the fourth B2C e-commerce brand following JD.com, Amazon and Dangdang.com. It is reported that in just one year, the number of employees of Vancl Eslite has exceeded 13,000.
At the 2010 conference, the situation of Vancl Eslite was very good. He set an annual sales target of 10 billion yuan, and he spoke boldly, not only to acquire the well-known luxury goods LV, but also to sell LV products to Vancl Eslite. The same price, and in 2015, let Vancl’s sales exceed 100 billion yuan.
In June 2011, the industry once reported that Vancl Eslite was about to go public in the United States, and it was even confirmed that Vancl would submit the IPO documents on November 21. However, the hope was not fulfilled. The next day, China Concept Stocks suffered a tragic drop. , Vancl had to temporarily plan to go public and wait for the next good opportunity.
Vancl Eslite has become a “crisis” of Vancl?
In order to achieve sales targets, Vancl Eslite continues to increase product categories, regardless of whether the growth rate has reached the upper limit. At the same time of rapid expansion, it also brought a crisis of 1.445 billion backlog of goods to Vancl.
Although the sales volume of Vancl Eslite hit a new high of 4 billion yuan in 2011, in the fourth quarter of the same year, Vancl Eslite fell into a “crisis” of Vancl. According to data from the Beijing Administration for Industry and Commerce, in the past three years, Vancl Eslite has a cumulative loss of 250 million yuan, compared with a loss of 700 million yuan in 2011. Only one year later, Vancl Eslite’s inventory backlog has been added to 2 billion yuan.
Not only that, Chen Nian also invested heavily in advertising and marketing, and invited many celebrities to speak for him. At the 2012 annual meeting, Chen Nian invited the Japanese actress Sora Aoi to serve as the van passenger platform, but this could not restore the hearts of users. Under the “blessing” of the star halo, it failed to bring Vancl the expected good results.
Lei Jun injects capital again, Vancl Eslite “cannot return to heaven”
Chen Nian realized his missteps in the investment strategy and chose to move the office building away from the luxury zone in 2014, and his staff was once reduced to 180. Chen Nian also said that he would “start from scratch”, starting from a white shirt. In the same year, Lei Jun led the investment and IDG and other investment institutions once again injected 100 million US dollars into Vancl Eslite.
It’s a pity that the old “white shirt strategy” did not succeed. Perhaps it was because Vancl had overdrawn its brand reputation before that, or it was because he had “slammed” Jay Chou in public, but whether it was For whatever reason, Vancl Eslite has been “powerless”.
Even Lei Jun, who has always supported Vancl, officially retired from the directorship of the affiliated company of Vancl in June 2020. It seems that he has completely separated from Vancl. Perhaps Lei Jun is really disappointed with this project. Got it. After all, Lei Jun also said that investing in Vanke is a bad thing.
At present, you can still search for news about Vancl Eslite on the Internet. On January 12, 2021, Chen Nian posted a message on Weibo about the “crash” of the Vancl Eslite app, which surprised many people. Vancl Eslite Are you still fighting hard?
As of 2021, my country’s e-commerce market is basically saturated. With the rapid development of well-known e-commerce companies such as Taobao and JD.com, Vancl Eslite has lost its place and has become unknown. However, although Vancl Eslite is still “surviving”, we don’t know what the future direction will be.
Have you ever bought anything from Vancl Eslite? What do you think of the quality of his Vancl Eslite? Welcome to leave your opinion.
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