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click to enter 2021 Yabuli China Entrepreneurs Forum | Sohu Finance
On June 8-10, the 21st Annual Meeting of the 2021 Yabuli China Entrepreneurs Forum was held in Yabuli, Heilongjiang. Chairman Leng Youbin of China Feihe attended the meeting and delivered a speech.
“Everyone knows that in Hokkaido, the output per acre of land in Hokkaido is 1.9 times that of Heilongjiang. We are all on the same latitude zone, and we are all on the latitude zone of 45 degrees, 47 degrees, and 49 degrees north. Why can Hokkaido in Japan be able to It is 1.9 times that of China. Why can’t our black land in China produce the same value as Japan?”
Leng Youbin said that our black soil is one of the three largest black soils in the world and has unique advantages, but what we lack is true deep processing, what is lacking is the brand, and what is lacking is the products in the minds of consumers.
“Heilongjiang has good rice, Wuchang rice, Thai rice, and Beidahuang rice. In fact, there are many better things in Heilongjiang, such as soybeans, corn, and corn. The total output of corn is also the first in China. And our vegetables, Potatoes, carrots, peppers, etc., etc.” Leng Youbin said that to truly turn these advantages into brands and products, can we truly bring out the value of Heilongjiang.
“We must use the business card of the black land, relying on the advantages of our company in the brand, in the channels, and in the membership to establish the connection between us and consumers. With the brand, the brand is actually equal to the integrity in the eyes of consumers. Brand is equal to quality, and brand is equal to value.” Leng Youbin said