With a length of 30 seconds and broadcast every day from Monday to Sunday, the promotional video for Ba Ria – Vung Tau tourism has officially appeared on BBC Global News in the Asia-Pacific region. from April 8.
(Photo: TCDL) With a length of 30 seconds and broadcast every day from Monday to Sunday, the promotional video for Ba Ria – Vung Tau tourism has officially appeared on BBC Global News in the Asia-Pacific region. from April 8. This movie promoting Ba Ria – Vung Tau tourism will be broadcast in two months with 150 broadcasts in peak hours 9:30 – 17:00, 17:00 – 19:00. This is an activity within the framework of the cooperation program between the Department of Tourism of Ba Ria – Vung Tau and Global Book Corporation – the authorized representative of BBC Global News, to promote interesting things in Ba Ria – Vung Tau to international tourists. Ba Ria – Vung Tau tourism appeared on BBC Global News with outstanding features such as discovering new experiences with blue sea, white sand, golden sunshine (Discover New Experiences), discovering majestic nature with marine ecosystems (Discover Majestic Nature), discover endless adventures with impressive architecture hotels and resorts (Discover Unlimited Adventure), explore the fresh climate (Discover Cool Climates) and explore (Discover Joy). The video promises to help viewers get an overview of the great vacations in Ba Ria – Vung Tau, help international visitors to have up-to-date information on Vietnam tourism to avoid being forgotten after the time. long periods separated by Covid-19 translation. Since then, contributing to attracting international visitors back to Vietnam after the market is reopened. BBC Global News is a major and prestigious media channel in the world with more than 450 million households watching channels in 200 countries and territories. BBC Global News content is available in 3 million hotel rooms, on 178 cruise ships and 53 airlines. Over the past years, Vietnamese tourism has taken advantage of digital platforms to promote the image of Vietnamese nature, culture and people to the world. In October 2020, the General Department of Tourism has officially broadcast the clip “Why not Vietnam?” on CNN TV channel lasting for six weeks to introduce Vietnam’s top travel products and destinations, introduce a safe Vietnam, with many classy travel products, and unspoiled destinations. wonderful. Before that, in June 2020, Da Nang signed an agreement to promote Da Nang tourism with BBC international television. Accordingly, every day BBC Asia-Pacific region (coverage in more than 200 countries) plays an introduction clip about Da Nang with a length of 30 seconds. Broadcast duration is 98 times during peak hours. In the year 2017-2018, Hanoi City spent $ 2 million to promote the image on CNN TV channel. Hanoi has produced three promotional films, each with a length of 30 seconds, with 60s films, a 3-5-minute reportage, a 30-minute special program on television; specific introduction pages about Hanoi such as “Hanoi – Heart of Vietnam”, “Hanoi – Cradle of Heritage”, “My Hanoi”, “Hanoi Perspective” on CNN.com and articles write on social networks Facebook, Twitter and banner ads.
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