On April 6, Yeedi, a brand under Cobos, signed a strategic cooperation agreement with Pinduoduo. The two parties will carry out in-depth cooperation in the fields of new product strategy, digital marketing, and C2M customization. By then, the Yidian series of sweeping robots will be fully launched, and Pinduoduo will also provide core resource support such as “tens of billions of subsidies” and “limited time spikes” to jointly bring consumers a beautiful experience of smart home.
▲On April 6, Yeedi, a brand of Cobos, signed a strategic cooperation agreement with Pinduoduo, and Pinduoduo’s “10 billion subsidies” and “limited time spike” will be tilted towards a large range of Cobos products. (Photographed by Li Lin)
In recent years, service-oriented home robots have gradually become a new fashion. Since its establishment, Cobos has been committed to bringing advanced products and high-quality services to users and their families. As an outstanding representative of “China’s intelligent manufacturing”, Cobos has successively exported “China-made” to more than 60 countries and regions with its top R&D team and advanced intelligent manufacturing technology.
According to data from Pinduoduo, since Cobos moved in last year, its products have sold nearly 100 million yuan on the platform. Li Gang, the head of the China region of Cobos, said, “Pinduoduo’s 790 million consumers cannot be ignored, and the platform has become the largest incremental market in the small home appliance industry, and it is also the e-commerce company that we will comprehensively deploy in the future. platform.”
It is reported that Yeedi’s official flagship store, which has recently settled on the platform, quickly won the favor of users due to its extremely high cost performance and thoughtful after-sales guarantee.
The “Double 100” after-sales policy of “100-day free trial” and “100-day purchase and refund” is a unique benefit provided by Pinduoduo users. During the event, during the 100 days from the consumer’s purchase, if there is a price reduction, it will be refunded at the difference, that is, the purchase is the lowest price; and if during this period, the user feels that the product does not meet the requirements, they can apply for a refund at any time , That is, from the original 7 days for unreasonable returns and exchanges, it has been extended to 100 days. It is understood that the “Double 100” after-sales policy will continue until the end of June this year.
Among them, the K600 sweeping robot is one of the main products of the store. With the support of the “10 billion subsidy”, it will be reduced by 481 yuan for a limited time, and the coupon can be purchased at only 518 yuan. At present, nearly 63,000 users have expressed their desire to buy. . For consumers who have already purchased, “clean sweep”, “large suction” and “no excessive noise” have become their common comments on the product.
▲ “Sweeping is very clean”, “big suction” and “no excessive noise” have become consumers’ common comments on the product.
At the same time, according to the content of the product reviews, the reasons why users buy this sweeping and washing 3-in-1 “artifact” are mainly divided into two categories: one is that young people buy it to be “lazy”, start it before get off work, and complete the correction when returning from work. The cleaning of pet hair; the other is bought for home use, which can effectively reduce the burden of parents’ housework.
In order to provide consumers with a better shopping experience, Pinduoduo also launched an upgrade of the home appliance service system, and formulated genuine invoices, home delivery, 48-hour delivery, and free shipping for the service quality of “Duoduoduo Appliances” merchants. , 7 days no reason to return and installment 7 service standards. The handling of issues such as logistics, surface consistency, installation, quality, return and exchange, maintenance, personal injury, and invoices requires a “user-oriented” principle to be resolved.
The person in charge of Duoduo Electrical Appliances said, “The platform relies on its own big data advantages, through continuous insights into users’ precise needs for electrical appliances, to judge the latest consumer trends, and subsidize the goods consumers need. Genuine products are low-priced and after-sales are guaranteed. It is our unchanging commitment to users.”
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