Deploying to clean 15 rivers around the world, preventing plastic waste from entering the ocean

Through Coca-Cola’s global network, the new partnership will enable The Ocean Cleanup’s technological solutions to be deployed, cleaning up 15 rivers worldwide, preventing plastic waste from flowing out. Ocean.
The Coca-Cola Company and The Ocean Cleanup have announced that Coca-Cola will be a global implementation partner for The Ocean Cleanup’s river cleaning project. This unique partnership connects multinationals and technology nonprofits under one clear common goal: Stop plastic waste from ending up in the ocean, with a first-hand approach. pour into the sea from rivers.

The cooperation between Coca-Cola and The Ocean Cleanup will accelerate the implementation of the Interceptor system to clean 15 rivers globally. Accordingly, the two sides will coordinate to deploy a system to collect plastic waste and clean up 15 rivers around the world within the next 18 months, including the introduction and application of a semi-automatic river sanitation solution using The Ocean Cleanup’s Solar Interceptor. The two sides also called for the attention and action of industries and individuals around the world to solve the problem of plastic waste, prevent plastic waste from entering the ocean, thereby protecting the ecosystem. species and water resources. Boyan Slat, founder and CEO of The Ocean Cleanup, said: “The Ocean Cleanup’s mission is to remove plastic waste from the oceans. With 1,000 rivers carrying nearly 80% of plastic waste directly into the sea, this problem is becoming more and more serious. This is also the reason why we are always looking for solutions to speed up the implementation of the program. Among the waste we collect are many plastic bottles, including Coca-Cola products, so we appreciate that Coca-Cola is the first company to accompany The Ocean Cleanup. This is also an action program in Coca-Cola’s grand strategy to create a positive impact, contributing to solving the global plastic pollution problem.” James Quincey, President and CEO of The Coca-Cola Company said: “As a global company, we work hard to ensure that all the materials we use for packaging are collected and recycled, and will not become waste. We support The Ocean Cleanup and its technological solutions to protect the ocean ecosystem and also contribute to the conservation of our water resources.”