Immediately after the COVID-19 epidemic was temporarily controlled, Hai Phong city planned to organize a series of events to stimulate tourism demand. Not only diversifying and developing new tourism products, tourism businesses in Hai Phong have also changed their approach to specific target groups to attract tourists.
After a long pause due to the impact of the Covid-19 epidemic, at the end of March, S9 Travel Co., Ltd. (Hai Phong) resumed operation with the program “Hanoi tour” – bringing visitors to Hanoi by train for 1 day.
Similarly, this unit also designed the program “1 day explore Hai Phong” for tourists from localities such as Hanoi, Hung Yen, Bac Ninh … Visitors will take the train to Hai Phong, visit port city and enjoy the street food of Hai Phong such as: coconut milk coffee, pickled coconut, spicy bread, crab cake, snails, price … or take a walk on Tam Bac pedestrian street, visit big bridges of Hai Phong and witness the bustling atmosphere on the harbor at night … 
Travel companies in Hai Phong target specific groups to have suitable tourism products Mr. Luu Hoang Diep, Director of S9 Travel Company, said: Due to the influence of Covid-19 epidemic, the fear of epidemic diseases of tourists forces travel and tourism businesses to change to adapt. The company has created more short-term programs, not focusing on travel combo packages anymore, but building cultural experience programs. “The company does not sell to large groups of customers, but for each family, change means of transportation, change the way of travel, change the way of doing. Previously, referring to Hai Phong was thinking of association tourism. conferences, seminars, swimming, now direct customers to products associated with the marine landscape.When they change their mindset and outlook, they will be able to create new programs, approach customer groups to bring them. about “- said Mr. Luu Hoang Diep. Diversifying tourism products but not massively, but targeting specific groups of customers, many tourism businesses in Hai Phong are succeeding with this approach. Especially, with the trend of tourists often traveling with family or small groups and using high-end services; Restaurants and hotels in Hai Phong have offered many attractive combos. Ms. Nguyen Bich Dung, Sales Manager of Flamingo Cat Ba (Hai Phong) said: “In response to the tourism stimulus program in Hai Phong, we immediately deployed resort packages with extremely attractive prices, like packages accommodation services with seminars; resort packages on weekends, guests only pay the cost of accommodation and are given unlimited utility services … Quickly adapt to new conditions Flamingo Cat Ba has welcomed a large number of tourists during Tet and weekends with a frequency of 400-500 passengers / day “. 
With many attractive stimulus packages, tourism and resort businesses in Hai Phong attract many tourists Not only changing the way of approaching customers and product specifics to suit new tourism trends, businesses also have a close linkage, cooperation for mutual development. Restaurants and hotels in Hai Phong offer many service packages for travel and sell only to travel companies. It is a commitment to accompany and overcome difficulties together after the pandemic of travel agencies and accommodation businesses. The Hai Phong Tourism Association also plays the role of connecting travel agencies in Hai Phong and other localities to promote and stimulate tourism demand. Mr. Hoang Tuan Anh, Vice Chairman of Hai Phong Tourism Association said: “The Tourism Association also mobilizes units to continue building new tourism products, combining new points and routes in the city. and the surrounding areas, with premium service and combined with airlines.From 28/3, a series of routes are re-operated by airlines, this is also a very good condition to combine Businesses are also more prepared for product packages for the summer tourism season. 
Hai Phong will hold the Red Phoenix Flower Festival on May 11-13, 2021, one of the major events to promote the image of the city and stimulate tourism. In 2021, Hai Phong strives to welcome 9.5 million visitors. To attract tourists and promote the image of the city, from May 11-13, Hai Phong city will hold the Hai Phong Red Phoenix Flower Festival with the theme “Hai Phong – A successful destination”. At this event, the Hai Phong Tourism Association will host a number of large regional events, such as the Northern Coastal Travel Fair, the Hai Phong Chef Competition, and the Wine Festival. .. Along with that, localities with strong tourism strengths of Hai Phong also organize many tourism promotion programs such as: “Do Son – Color of the Sea 2021” Tourism Festival, program Opening of Cat Ba tourism (scheduled to take place on April 30, next May).
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