How to sell online after iOS 14.5

Experts say that online sellers need to diversify their communication and customer service platforms, especially taking advantage of e-commerce platforms instead of relying too much on one platform as before.
At the end of April 2021, Apple released the iOS 14.5 update, which requires apps to ask users’ permission before tracking their activity. This limits the flow of data that applications receive to perform effective advertising, through which many sales units lose revenue.

Take advantage of the online business platform online According to experts, this is the time when businesses and stores expand their advertising and sales platforms. Potential units can build their own website or look to the press and tools of Google. As for small and medium-sized sellers, taking advantage of e-commerce platforms is being considered the optimal solution. Selling online on e-commerce platforms is gradually becoming an alternative Mr. Nguyen Ngoc Dung, Vice Chairman of Vietnam E-commerce Association said: “The e-commerce platform, which gathers tens of millions of visitors per month, is a channel to reach a large number of potential customers. In addition, these platforms are also regularly improved with many advertising tools and sales campaigns that are focused on investment. Therefore, this will be a business platform that sellers should quickly take advantage of to increase their revenue, instead of worrying about being too dependent on one platform and tightening interactions.” . Sharing the same opinion, Mr. Nguyen Kien Giang – Hufuholic store owner who is doing business on the e-commerce floor said that the biggest difficulty when starting a business is approaching new customers and expanding the business model. When switching to an online business, Mr. Giang took advantage of free marketing programs available on these online platforms, to connect with customers more easily and reach many new customers, thereby developing the business. scale rapidly. “Shopee has helped Hufuholic transform from a small online retailer into a famous cosmetic store chain and become the foundation of my career,” said Mr. Nguyen Kien Giang. Join knowledge sharing channels The advantage of an e-commerce platform is user resources, however, another benefit that sellers receive through this platform is free sales knowledge. It is the basis for sustainable business development on multiple platforms. Currently, many e-commerce platforms are implementing weekly online classes to train sellers, share selling experiences from experts and successful sellers, and organize community groups for sellers to exchange information. , learn from each other. Simple, easy and free when registering to participate in free sales classes on the e-commerce floor A Shopee representative said that understanding sales tools and the benefits it brings helps Shopee and sellers to accompany them more effectively and longer. Besides, Shopee also has free information aggregation channels for sellers such as Shopee Academy or Shopee Uni YouTube channel which also regularly updates information and documents. Thanks to this series of free training activities, Mr. Vu Trung Anh Rim – owner of Beyours store has been able to manage the business scientifically and effectively, thereby having more time for his family and personal hobbies. “I had to expand my warehouse and increase my capital by 4-5 times to be able to partly meet the growing demand of customers when selling on e-commerce platforms compared to before,” Mr. Rim emphasized. After the knowledge received and sales experience over the past time, Mr. Vu Trung Anh Rim believes that new sellers need to focus on key products to make a difference. Currently, sellers on Shopee who are not part of Shopee Mall are free of commissions and have the opportunity to increase awareness and boost sales through major campaigns of the year… Program “New start, million orders” to” recently implemented Shopee also supports 160,000 VND to the seller’s advertising account, and free Xtra coin refund package and 50% voucher for new sellers starting a business on Shopee. As one of the businesses benefiting from the support solutions of the e-commerce floor, Mr. Nguyen Hung Tuan – owner of the women’s shoe brand Erosska, affirmed that selling on the e-commerce floor is an indispensable part of the journey to create millions of customers. his shoes. “We started at Shopee and that was the launch pad that helped us thrive on most other platforms. From a brand that started with 2 million dong, now Erosska has more than 50 employees and monthly sales are many times higher than the original number, “said Mr. Tuan.