‘Information from life will guide, adjust. The mission of the press and journalists is to be a two-way transmission and interaction channel,” said Minister of Agriculture and Rural Development Le Minh Hoan.
Working session between Minister Le Minh Hoan and NNVN Newspaper on the morning of May 22. Photo: Dinh Tung. On the morning of May 22, Minister of Agriculture and Rural Development Le Minh Hoan visited and worked at the Newspaper Vietnamese culture . Also attending were Deputy Minister Nguyen Hoang Hiep and leaders of some units in the Ministry of Agriculture and Rural Development. ‘The mission of the press is to transmit multidimensional information’ Minister Le Minh Hoan is a regular newspaper writer under the familiar pseudonym Cyclo. Therefore, when talking with staff, reporters, editors and employees of the Newspaper, Vietnamese culture , he did not talk much about the responsibilities and functions of the newspaper in general. Instead, Minister Le Minh Hoan spends most of his time sharing inspirational stories about journalism. “Why did the founder of Apple Corporation use the apple logo as a logo? Because, life is not perfect and each of us has to work to make the dent fill up. up”. 
Minister of Agriculture and Rural Development Le Minh Hoan. Photo: Dinh Tung. The minister raised the issue and continued: “Because nothing is perfect, we have room to think, create and answer the questions why, why and why?”. When journalists go to the fields, wade fields, and meet relatives, they must always ask the question, why are farmers still poor? Why is the countryside undeveloped? Why is the agricultural value chain broken? Why do we want to eat clean but the food is not safe?… Minister Le Minh Hoan said: Mr. Nguyen Manh Hung – Minister of Information and Communications said a very good sentence: “The word question will stimulate discovery and investigation”. Good journalists know how to ask good questions. Sometimes the question is more important than the answer. In front of the team of journalists Vietnamese culture, Mr. Le Minh Hoan emphasized: “Once upon a time, journalism was a tool for propaganda, but later on, we realized that the mission of the press is not only one-way communication but a multi-dimensional information transmission channel. “. It is information from life that will lead to the adjustment of the leader’s decision. If that transmission channel is blocked, it will be difficult to grasp the voice of life. Elevating the role of the press in the current era, the Commander of the Agriculture and Rural Development sector said: The development of the press and media will create added value for the connected economy. If we do well, we can activate an entire society, activate classes, change production and business models. “Journalists themselves contribute to creating added value for agriculture by communicating new models, new ways of doing things, and new products,” said Minister Le Minh Hoan. “The value of a product includes cost and intangible factors such as local traditions, history, culture… And we not only sell products but also emotions to consumers.” . Therefore, journalists also need to know how to breathe life into the products. In order for readers to have feelings about their work, journalists first need to read a lot, travel a lot, be moved and be moved by the things they witness. For example, when propagating about building a new countryside, we should not put too much emphasis on 19 criteria, on infrastructure. “New rural propaganda is about both the core and the soul”. When returning to the locality, do not see the new concrete road, the new cultural house, the new bridge, the new medical station but rush to rejoice. The village must retain its soul, retain its walls of green trees, a fresh environment, a harmony between people, nature and socio-cultural institutions. “If the city is the place to compare the level of civilization, the village is the place to compare the history and culture of the nation”, the Minister shared. Multimedia press agency Newspaper Editor-in-Chief Vietnamese culture Nguyen Ngoc Thach said that in October 2020, the Minister of Agriculture and Rural Development approved the Project on Development and Management of Newspapers. Vietnamese culture to 2025, with orientation to 2030 to realize the development goals of the Newspaper Vietnamese culture “becoming a multi-media, multi-platform press agency with a comprehensive ecosystem”. At the same time, this is a newspaper with in-depth and specialized content that is “updated, reliable, oriented, spread and effective” on agriculture and rural development on the basis of multimedia journalism and digital technology applications. 
Editor-in-Chief of Vietnam Agriculture Newspaper Nguyen Ngoc Thach at the meeting with leaders of the Ministry of Agriculture and Rural Development. Photo: Dinh Tung. Overview of the results achieved in the past time, Mr. Nguyen Ngoc Thach said, Newspaper Vietnamese culture was evaluated by the Central Committee for Propaganda and Training, the Vietnam Journalists Association, and fellow press agencies as “one of the press agencies with a streamlined apparatus, high-quality human resources, effective and efficient operation. present results”. “All rivers flow, stand still and fall behind” “Current journalism activities pose huge problems, changing or stopping, and how to change to live is difficult,” Deputy Minister of Agriculture and Rural Development Nguyen Hoang Hiep suggested. He said that the newspaper Vietnamese culture have overcome difficult times, are the few newspapers that have been continuously awarded certificates of merit by the Central Committee for Propaganda in the past 2 years, for both keeping the principle of purpose and improving the material life. , spirit for cadres, civil servants, public employees and employees. 
Deputy Minister of Agriculture and Rural Development Nguyen Hoang Hiep. Photo: Dinh Tung. However, if we just stop at that level, it will not work. Because “all rivers flow, if we stand still, we will definitely fall behind”. Deputy Minister Nguyen Hoang Hiep proposed the Minister, leaders of agencies and units under the Ministry of Agriculture and Rural Development to create conditions and closely coordinate to report to the Ministry of Agriculture and Rural Development. Vietnamese culture have resources to continue investing in infrastructure, equipment and technology, etc. to constantly develop, thereby fulfilling the task of information and propaganda of the agriculture and rural development sector. Mr. Nguyen Van Viet, Director of the Planning Department (Ministry of Agriculture and Rural Development) said, Newspaper Vietnamese culture is a self-financed non-business unit, but over the years the newspaper has done very well the functions and tasks assigned by the Ministry. At the same time, the newspaper has also built a propaganda ecosystem commensurate with the development requirements in the 4.0 period.
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