Mukbang retreated and tricked the audience

Eating a lot, eating innocently is not enough, mukbang channels are grabbing viewers with weird food, and broadcasts are unlike anyone else.
“Out of good ideas, making videos more and more bullshit,” View statement “… are some of the countless criticisms that Quynh Tran JP is facing. face to face.

Quynh Tran JP has emerged with the food vlog and video sharing life and experiences in Japan. However, recently this channel has been increasingly judged to be losing quality, intentionally creating shocking content such as “eating a bear’s leg”, “fishing for a shark”, or “eating shark on a rice paper” to entice viewers. Quynh Tran JP was criticized for sharing the clip that ate the bear’s legs. When the mukbang trend, the broadcast of the food scene, the recession, the fact that channels like Quynh Tran JP grabbed viewers with bullshit, quirky, and objectionable clips was foreseen and increasingly popular. Facing the transformation of the trend, some countries have introduced strict supervision regulations to protect viewers, limit negative content and purify cyberspace. Trade for fame Mukbang are food broadcasts originating from Korea in which participants consume large amounts of food while sitting in front of the camera to interact with the audience. This trend began to take root in China about five years ago, then spread rapidly across Asia and some Western countries as video sharing and live streaming platforms blossomed. “Drink in a jar” has a long history. Before mukbang, there are often food competitions where participants sit at a long table and see who can eat the most, such as dozens of hot dogs and burgers. The winner is determined by time or amount of food. However, unlike food competitions that only take place on occasion, today’s mukbanger must “eat a jar” every day. When eating became a profession, the live stream had to eat everything deliciously, even if the food was strange and hard to swallow. Not only that, to increase the number of viewers, the mukbanger must constantly eat faster, eat more, consume thousands of calories per day. Therefore, the mukbang trend often goes against a healthy, scientific diet. Mukbang trend originating in Korea is more and more transformed. However, eating a lot is not enough. The boy ate 30 flipped duck seeds, the girl “handled” all 100 sushi, the female mukbanger ate the whole sheep in 2 hours … As the numbers increased steadily, the viewers became bored. At this time, prominent dining channels began to look for a new element by staging programs that only eat spicy dishes, sweets or exotic dishes, unlike anyone: raw octopus, larvae alive, fresh frog smoothie … Gao Lei, vice president of Shanghai Renai Hospital and a gastroenterologist, warns against extreme, insatiable eating habits leading to problems such as obesity, diabetes, coronary heart disease, and death. death. “Overeating, no matter whether the food is healthy or not, not only is bad for the stomach, it has a lot to do with longevity,” Gao said. Extensive boycott As mukbang gradually showed its dark side, governments have taken action. In August 2020, China decided to restart “Clean Plate 2.0” campaign to save food. A month later, the country’s Internet watchdog removed 13,600 short videos and livestream accounts about food and drink for violating the government’s anti-food waste policy. By the end of 2020, a bill to consider banning “videos of people ridiculously eating a lot of food” was submitted to China’s top legislature. Accordingly, the mukbang movement will soon be considered illegal in a billion-dollar country, according to the report Sixth Tone . By mid-April, the clip of mukbang drinks was also listed under a restricted list by the Chinese Internet watchdog because “it harms the health of performers, wastes food, as well as promotes the mind. and damage the healthy ecosystem of the industry ”. After a series of bans, the Chinese mukbanger was in a difficult position. Many food channels forced renaming and redirecting operations. Phrases such as “big belly king”, “big belly man” have all disappeared in the names of channels that have had tens of millions of followers. A series of mukbang clips have been deleted in China. Even in Korea, the mukbang trend also entered a recession period after more than 10 years of appearance. At the end of last year, a series of famous Korean food channels such as Boki, Tzuyang and Mbro were accused of deceiving fans by not publicly and transparently advertising content, Yonhap reporting. Accordingly, mukbanger with millions of followers have received money to advertise fast food, but do not clearly show this in their food clips. The wave of boycotts is so great that the Korean fair trade watchdog has to come up with a new set of rules for mukbangs in particular and online content creators in general. The Code requires that advertising content be clearly written in words and words in clips to “prevent consumer damage due to deceptive advertising”.