With attractive demand-stimulating discount policies, along with the launch of new tourism products, Hue’s tourism industry is showing positive signs of recovery, attracting many tourists to visit and rest. convalescence in the summer, especially the holidays April 30 and May 1.
Ecotourism and resort “attract tourists”
The most popular choice of many tourists coming to Thua Thien – Hue is short-term tours at eco-tourism resorts, coastal resorts, lagoons combined with visiting famous monuments. of the Imperial City of Hue. 
An Hien garden house with typical architecture at 58 Kim Long, Hue. Photo: Quoc Viet / VNA Located about 10 km from the center of Hue city, Lapochine Resort owns a beautiful beach and peaceful scenery along the coast of Thuan An, Phu Vang district. According to the receptionist of this resort, all 78 ordinary rooms and Villa here were booked by tourists three weeks ago, with prices from 2 million – 6.5 million VND / night. Ms. Nguyen Thi Nga, a tourist from Ho Chi Minh City, said that the sea in the Central in the summer is very beautiful, plus the reasonable price, so the family decided to stay at a coastal resort. The distance from Thuan An beach to visit the relics in the Hue Citadel Complex is also close, so it is convenient for day travel, facilitating visitors to explore Hue more in time. short. In early 2021, the Hai Van 2 road tunnel connecting Thua Thien – Hue province with Da Nang city was put into use, helping to shorten the traffic time through the tunnel to only about 6 minutes. This creates favorable conditions to attract tourists from Da Nang city to explore the wild beauty of Lang Co Bay, once honored as the most beautiful bay in the world with many luxury resorts. Chairman of the Tourism Association of Thua Thien – Hue Province Dinh Manh Thang said that during the upcoming April 30 and May 1 holidays, the province’s room occupancy rate is estimated to reach 80%. . This is a very positive signal in the context that the tourism industry has had to go through a long difficult period. The current travel trend of domestic tourists is still in groups of family and friends, traveling in a short time of 3-5 days. With many tourist attractions and accommodation establishments offering discounts while still ensuring quality, it is a good opportunity for local people to experience high-class services. Many measures to stimulate tourism According to the Department of Tourism of Thua Thien – Hue province, in addition to the provincial policy, the province has implemented a 50% reduction in entrance fees from March to August 2021 for travel service business units that bring tourists to tourist attractions under Hue ancient capital relic, many tourist establishments also offer attractive stimulus packages. Specifically, Le Ba Dang memorial area reduces 60% of entrance fee (from January to June 2021); Alba Thanh Tan Hot Spring Tourist Area also reduces up to 50% of the fare if guests book combo with meals (from March to August 2021). Accommodation in Thua Thien – Hue province also simultaneously reduced 50% of the price of their rooms in 3-5 star hotels in 2021. Deputy Director of the Department of Tourism of Thua Thien – Hue Province Nguyen Van Phuc said: Over the past time, many travel businesses combined with service providers offer a number of experience tours, preferential service packages such as : Program Mind and Body with Hue, Return to Hue from Hai Van Quan; Live active, explore your limits with Hue; tour series Save the golden capital imperial capital; cyclo and Ao Dai experience tours … Recently, Hue Monuments Conservation Center has also resumed the organization of cannon fire shooting at Ky Dai Hue every Saturday and during major national holidays, creating tourism products. night calendar attractive to tourists. In the central area of Hue city, with the complete investment in the walking route along the Huong River, there is a new space for visitors to explore the poetic beauty of Hue. In recent years, Thua Thien – Hue also has many applications to help visitors experience smart travel with extremely impressive and attractive virtual reality. Outstanding among such applications can be mentioned the program “Finding the lost palace” at Dai Noi. With VR360 virtual reality technology, visitors can see with their own eyes the old Imperial Hue space with multidimensional architectural works dating back hundreds of years. . In addition, there is also an automatic narration system with 12 different languages in the Palace area and mausoleums. In addition, visitors can also use the QR code of the VN Guide application to experience visiting antiques through 3D at the Hue Museum of Royal Antiquities … Since the beginning of 2021, in response to the program “Vietnamese people travel to Vietnam” of the Ministry of Culture, Sports and Tourism, Thua Thien – Hue tourism has linked with Quang Nam, Da Nang and Quang Binh to organizing the program to attract tourists to four localities with many new, unique, high-quality products and services with attractive demand stimulating prices bearing the theme “Miraculous Heritage Domain”. The program contributes to promoting the tourism strengths of localities in the region, creating a recovery momentum for the tourism industry in a new normal state.
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