Although there is no longer too big market, but Sony is still very confident to set high prices for the Sony Xperia 1 III and Xperia 5 III, perhaps only loyal fans can pay.
After announcing the Xperia 1 III and Xperia 5 III, Sony did not include the price but very quickly, the Sony website in Russia has pre-ordered these 2 machines. Specifically, the Xperia 1 III sells for RUB 99,990 (about $ 1,300) for the standard version of 12GB RAM and 256GB of memory. While Xperia 5 III is priced from RUB 84,990 (about 1,100 USD), this price includes 20% sales tax and will vary from country to country. 
This price is said to be expensive because the Galaxy S21 Ultra 256GB is only 6% higher than the Xperia 1 III, but it will take until July 20 to get the device while the Galaxy S21 Ultra is always available. However, Sony in Russia will give away the WF-1000XM3 headset for free when customers pre-order the Xperia 1 III and Xperia 5 III. This true wireless headset retails for $ 229, which is not a bad promotion. Xperia 1 III owns 6.5 inch OLED screen, 4K HDR resolution, 120Hz refresh rate. Snapdragon 888 processor, 4,500 mAh battery capacity support 30W fast charging. It has 4 rear cameras including 12MP main camera, 12MP telephoto camera, 12MP super wide-angle camera and ToF sensor. Xperia 5 III is equipped with 6.1 inch OLED screen, FullHD + HDR resolution, 120Hz refresh rate. The remaining parameters such as the camera, processor, battery capacity and IP65 / 68 standard water resistance are the same as the Xperia 1 III. According to Phonearena
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