Tesla finally issued an apology three times in a row, and the last one was issued in the middle of the night. It seems that it has compromised with consumers, but many discussions on the Internet believe that Tesla simply wanted to use Tai Chi and got mixed up. The company has a deep grievance about quality. Once this rights protection incident concedes defeat, there will be follow-ups. There are more consumer complaints that cannot be dealt with. Therefore, we can only lengthen the entanglement with rights protection customers and scare away other customers who intend to imitate by prolonging the front line. Even if they are forced to compensate the car owner in the end, they can also block other customers. Rights protection action.
The perseverance of the Tesla female car owner surnamed Zhang in Henan (pictured) is admirable. With the company’s arrogant attitude, many people have long since retreated. (Picture/Network)
The female human rights defender jumped onto the Tesla car and shouted at the Shanghai Auto Show, attracting national attention. Online comments sarcastically said: “The interests of Tesla users are above all else, but they cannot be higher than the roof of the car!” (Photo/Internet)
After the incident caused heated discussion on the Internet, it was named and criticized by the Central Political and Legal Committee, the Commission for Discipline Inspection, and the Xinhua News Agency. It was also featured on CCTV’s “News Broadcast”, and the company issued a statement “Respect for Consumers and Laws and Regulations”. Later, after the Market Supervision Bureau ordered the payment of the driving data, Tesla discovered that there was something wrong, issued an apology in the middle of the night, and promised to cooperate fully with the investigation.
Along with the criticism of Tesla, Tesla’s stock price was also affected, falling 3.4%, and the market value evaporated by about 156.8 billion yuan (Taiwan dollar 678.7 billion). Unexpectedly, the rights protection incident had not subsided, and another accident occurred in Guangzhou where Tesla hit a wall and overturned and caught fire. The owner died on the spot. The continuous disturbances have caused problems for Tesla’s brand image. Many car owners who booked Tesla have chosen to give up their deposit and return their cars. There are also rumors in the market that some insurance companies have begun to consider not underwriting Tesla’s auto insurance.
According to the media’s public statistics, the 2020 Tesla vehicle quality accident dispute. (Picture/Network)
In addition to Musk’s great image and fame, the Tesla store’s good sales are also the main reason. The hot-selling model Model 3 in 2020 is setting a record almost every month, with annual sales reaching 137,459, which is the highest in the new energy vehicle year. champion. However, this phenomenon has changed rapidly since the beginning of this year. According to official data, the year-on-year growth rate of both Weilai and Xiaopeng Motors in the first quarter of this year was more than 400%. Although Tesla’s total shipments won the championship, the year-on-year growth rate was only 109%. , Inferior. The decline in Tesla’s shipments is also occurring in the United States. The New Car Quality Research (IQS) report in the US market puts Tesla at the bottom of the rankings. In the 2020 US Consumer Reports reliability rankings, Tesla ranks second from the bottom. .
In this conflict of rights protection, Tesla first stubbornly responded to consumers: “Never compromise with unreasonable demands”, and then softened in the middle of the night: “Do our best to satisfy the demands of car owners.” The attitude change took less than a day. . Some netizens perceive the overtones from the apology statement, believing that this is only Tesla’s slow-down strategy, and the final conclusion is still: “Tesla users’ interests are above all else, but they cannot be higher than the roof of the car!” Tesla is very likely. Continue to fight confusion and wars of attrition, and use various methods to slap this consumer dispute, in order to lengthen the battle line and lengthy lawsuits to deter customers who intend to follow suit.
(Source: Zhongshi News Network)
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