CNBC News, Ningbo, June 21 (Reporter Chen Jinlian Correspondent Zou Anye Wang Yiqun)”Welcome all babies to our live broadcast room. It’s time for supper again. Today the anchor will bring you an instant noodle. Let me send you a wave of benefits first…” In the live broadcast room, a junior e-commerce major from Ningbo University of Finance and Economics. Hu Hui and her roommate Hu Lingling are bringing goods. Unlike other anchors, they don’t have steaming instant noodles in front of them.,There are only a few inscription boards. In fact, they are participating in the finals of the e-commerce live broadcast contest jointly organized by Ningbo University of Finance and Economics and school-enterprise cooperative enterprises. Two hours of live broadcast time, the two have to sell as many products as possible to have a chance to win.
“Our e-commerce live broadcast competition this time has a slightly different format. The contestants need to go through the fan accumulation and platform-related data of the preliminary live broadcast to enter the finals. Part of the final results comes from the income from the goods, and all the goods with the goods come from the platform. A mall opened for the competition.” As the organizer of the competitionprincipalAccording to the introduction of Fan Chunfeng from the e-commerce major of the School of International Economics and Trade, the live contest is held on the e-commerce platform “Happy Grapefruit” of the school-enterprise cooperative enterprise. Everyone starts from scratch, which reflects the fairness of the competition. There is a lot of room for players to play,”It is more difficult to bring goods without physical objects. Fans do not pay for it. They rely on their true ability.”
“The throat is going to explode””I didn’t expect the live broadcast to be so tired””Experienced the difficulty of a teacher in class”…In order to accumulate fans during the preliminary round, PlayersDo everything possible, there isThe use ofSaid cross talk, singing, dancing and other ways to perform talents to attractFans；someLiveInteract with fans in a chat, a chat lasts a few hours.
“Live streaming is not as simple as imagined. Everyone thinks that as long as they look good and hold the products, they can sell explosive products. Only after trying it will you know that it is not easy..”The “Erhu Sisters” combination composed of Hu Hui and Hu Lingling won the first place with the highest sales record within 2 hours of the final and the comprehensive scores of the judges.
“Just startedWe don’t know how to drain, Can only talk awkwardly, The live broadcast room is not very popular. After watching a lot of professional instruction videos and asking professional teachers on some platforms, we began to pay attention to the current Internet boom, and found our unique style, which gradually allowed us to have a good interaction with fans.Because there is no physical goods in the finals, the selection is particularly important. Some people choose high-priced products for performance, and we choose products below 50 yuan and the top online sales rankings. First, there is a wider audience and we don’t need to introduce the characteristics of the product too much. Second, because it is cheap, everyone places an order. It’s also more refreshing…”Speaking of the competition, the “Erhu Sisters” have a lot of experience.
“We found a lot of good’saplings’ in this game.” Huang Wenjian, chief operating officer of the school-enterprise cooperative enterprise “Happy Pomelo”, provided by the live broadcast competition platform, shuttled between the live broadcast rooms frequently during the competition. He said that the live broadcast industry will be In the future for a long period of time in the dividend industry, but the current gap in e-commerce live broadcast talents is very large. Through this opportunity, in addition to allowing students to truly practice the e-commerce’s Internet business thinking of “showing-gathering people-realizing”, experience In addition to thinking and practicing different from traditional business, I also want to establish a live broadcast talent pool in colleges and universities, and explore a new mode of school-enterprise cooperation live broadcast talent training with schools that integrate industry and education.
“Ningcai’s graduates have grown rapidly in our company. As one of the judges of the live broadcast competition, we also hope to find more and better young people to join!” There are also well-known enterprises in Ningbo who heard the wind. .
“As soon as the competition is over, Boyang Home Textiles intends to sign a group of our players.” Fan Chunfeng said that two other local companies heard that the school held a competition and also came to inquire, wanting to see if there are suitable live broadcast talents. And offered a favorable condition of monthly salary of more than 10,000 yuan.
It is reported that Ningbo Institute of Finance and EconomicsE-commerce professionalAlwaysPay attention to the cultivation of students’ professional qualities and skills, and in recent years have continued to deploy and exert efforts in live broadcast e-commerce and new media e-commerce,Continue to deliver high-reputation e-commerce professionals to the enterprise and society.
“Since last year, the popularity of live broadcast e-commerce and new media e-commerce has continued to increase, which poses new challenges to the training of e-commerce professionals.Live broadcast is only a manifestation of e-commerce. Behind this form is the solid operating skills of e-commerce merchants, super data analysis and product selection capabilities, and a flexible and plastic supply chain. Therefore, live broadcasts are fine for a while, but letting every live broadcast create value is the professionalism that telecom merchants must continue to cultivate.”The schoolWang Rui, Dean of the School of International Economics and TradeSay
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