Samsung and Lenovo are the two latest names to announce that they will not be attending directly at Mobile World Congress (MWC) 2021, putting the world’s largest annual mobile and telecommunications event in a difficult position.
Illustration. Specifically, Samsung – the “heavyweight” name of the mobile world – announced that it will not display in person, but only “attend remotely” to ensure the safety and health of customers and employees. Regretting the decision this year, a spokesman for the Korean electronics company also expressed hope to be able to attend the event in person in 2022. Similarly, a Lenovo spokesman said that the Chinese electronics company also chose to “virtual attendance” and confirmed that it had informed the GSM Association (GSMA) – the organizer of MWC – about this decision. Earlier, Google also announced that it would not attend MWC 2021, while Nokia, Ericsson, Sony, Oracle will all be absent from all conference events and not exhibiting in person because of “the ongoing effects of Covid- 19 and concern for people and their health”. With an organization cost of nearly half a billion USD (estimated in 2020), providing more than 14,100 temporary jobs, MWC has always been the focus of annual activities of the world telecommunications and mobile device industry. The event organized by GSMA in Barcelona (Spain) is an important occasion for manufacturers to seek cooperation opportunities and announce new products. Through MWC, the media as well as consumers easily grasp the development trend of mobile technology, telecommunications infrastructure… and many other useful information. Until now, through strict epidemic control measures such as the requirement to present a negative certificate for SARS-CoV-2 virus or mandatory testing every 72 hours, GSMA still hopes to be able to keep on schedule. organize MWC 2021 in the form of live from June 28 to July 1. However, experts are concerned that this desire may fail again in a similar way to 2020, in the context that a series of leading manufacturers have confirmed that they will not participate directly in the face of the Covid-19 epidemic situation. 19 complicated developments and the global Covid-19 vaccination still faced many difficulties.
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