Along with the research on the production of functional foods to support osteoporosis prevention from Quang Ninh, the research team led by young scientist Phan Ke Son (Vietnam Academy of Science and Technology) focused on researching Analyze and evaluate market demand for this product.
According to pharmacist Phan Ke Son, the subjects selected in the survey are patients or people at high risk of osteoporosis such as the elderly, pregnant women, … living in Hanoi or Ho Chi Minh City. Chi Minh; Representatives of the production / trading units of functional products in 2 cities, Hanoi and Ho Chi Minh City; Personal business / production of functional products in 2 cities, Hanoi and Ho Chi Minh City.
The survey was conducted in Hanoi and Ho Chi Minh City with the access facilities being pharmacies and hospitals – where the majority of people go first when they have health problems and functional food trading/manufacturing companies. The survey and data processing was conducted from January 2019 to October 2019. Pharmacist Phan Ke Son in the laboratory for the production of purple tricolor nano. The research team surveyed patients or people at high risk of osteoporosis such as the elderly, pregnant women,… living in Hanoi or Ho Chi Minh City; conduct random selection so that there is 1 pharmacy/hospital for each district, then for each pharmacy/hospital, interview 5-7 customers who agree to participate in the study to ensure 40 customers answer interview. The survey subjects are also representatives or people/units producing/trading functional foods in Hanoi or Ho Chi Minh City… The survey aims to find out the supply capacity of manufacturers as well as to find out the competitive market, price and technology of products to support osteoporosis prevention from Quang Ninh three purple sizes, and at the same time, research on the production of products to support osteoporosis prevention. This allows to find out the possibility of providing products to support osteoporosis prevention and the need for technology to manufacture products to support osteoporosis prevention, in order to determine the ability to supply products in the market and search for potential partners. partners wishing to transfer technology to produce products to support osteoporosis prevention. The survey results show that the companies participating in the survey 100% have not yet produced/traded preparations from three sizes of purple, 70% of the companies want to participate in the production/trading of products from three sizes. Violet. In which, 57.2% of companies have production plants. The number of production and research people in the company is less than 50, accounting for mainly (85.71%) and the product production capacity in 1 month is 10,000 products is the highest (57.15%), so the company has equipped and invested in modern and large-scale facilities to serve production. Quang Ninh purple basil tubers. In which, about 55% of companies are expected to supply the market with > 10000 products/month, 20% supply the market with 5000 – 10000 products, the proportion of products that can be supplied to the market is very high. large and the desired cost for a product is 100,000 VND (60%). The price of 100,000 VND belongs to the mid-range segment, everyone can afford the drug. Companies that plan to sell on all channels: retail, online, wholesale, etc. account for the majority (40%), Products sold through stores (directly to consumers) and sales channels. The odd ratio is 15%. Thus, the products of the companies are sold to the market in a variety of channels so that they can reach the people who need to use the products. “Through the survey, we see that the potential for production/business to supply the Quang Ninh market with three size purple products is very large when currently no company/business unit has any products. about three Quang Ninh purple sizes while they have all the conditions for production / business to promote products about Quang Ninh purple products to supply the market in quantity “- Pharmacist Phan Ke Son shared.
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