The reason why food delivery apps are so popular in Vietnam

Specifically, in QandMe’s survey, the rate of ordering food through 3rd party applications has reached 82% compared to 2018 only 58%.

The rate of ordering food through 3rd party applications has reached 82% compared to 2018 only 58% According to the report “Mobile apps 2021” released by Appota, Vietnamese people are tending to download and use more mobile applications after the pandemic. In which, the most exciting are food delivery and OTT applications with rapid growth. Food delivery app is a familiar concept Before the outbreak of the pandemic, food delivery services via 3rd party applications was a concept that was not yet popular with Vietnamese people. However, things have changed when in 2020 the number of regular users of this service has reached 80% while in 2016 only 20% of the number of users according to the survey. The special thing is that the dense appearance of food ordering applications on smartphones has changed the way to use this service. The food delivery market has also become active with competition from many big players Specifically, in QandMe’s 2020 survey, the rate of ordering food through 3rd party applications has reached 82% compared to only 58% in 2018. Direct calling to order has dropped from 71% to 23%. The food delivery market has also become active with competition from many big players such as Now.vn, LoShip, BaeMin… to both big online car booking giants like Grab and Go-jek in 2020 as well. Expanding services to food delivery with GrabFood and Go-Food utilities. Because the market size in Vietnam is very small, the fast food delivery industry is considered a “hot” market that attracts many domestic and foreign investors. In addition, the unit with the fastest delivery, the most promotions and the most extensive menu will win the race for this market share. OTT – “new trend” OTT has grown rapidly and become a new trend OTT stands for Over The Top, this is a term used to refer to taking advantage of the large space of the Internet to provide users with content such as images, sounds, messages, calls. Currently, watching movies and VOD content has become a popular form of entertainment during the pandemic. In Vietnam, OTT has developed rapidly and has become a new trend in the period of social distancing, whereby the rate of viewing OTT on smartphones accounts for 67%, 86% of users are willing to watch ads in return. free content, 35% purchase ad conversion rate on OTT platforms in Vietnam. Thanks to the popularity and bloom in 2020, OTT applications are increasingly attracting new users, with the majority of users preferring free but ad-containing OTT platforms making this gradually become a popular choice. Potential advertising channel for brand developers.