Many young people from the roots of ginseng consider stocks of large companies as gifts to show their affection to their loved ones.
This trend emerged in South Korea around Christmas 2020, when Shinhan Investment Corp launched “stock gift cards” on KakaoTalk – the popular messaging app in the country – and is growing in popularity, according to reports. Insiders.
This idea is said by many to be inspired by rapper Kanye West’s gift to Kim Kardashian for Christmas 2017: a series of shares of Disney, Adidas, Netflix, Amazon, Apple. Users do not need to be too financially savvy, just create a brokerage account and register for a gift card code. 
Stock gift cards are popular among young Koreans. Photo: Sedaily. According to the statistics of Chosun Ilbo , Shinhan Investment has sold more than 20,000 stock gift cards since the program’s launch, with buyers mostly in their 20s and 30s. Currently, Tesla is the most bought stock for gifts in South Korea, followed by Apple, Starbucks and Netflix, according to Straight News . Jung Seung Hyun (23 years old, student) said he gave his girlfriend 4 stock gift cards on the occasion of her birthday in April. “I think she appreciates this gift. It may not be as romantic as traditional gifts, but it’s practical and I’m helping her invest,” Jung said. Jung added that his girlfriend initially thought the gift was “a scam” but also signed up for an account after being explained by her boyfriend. The stock gift card is also a gift that designer Yang Ga-in (28 years old) intended to give her boyfriend. She describes the other half as “crazy fan of Elon Musk”. “I’ll also bake more cookies for him. However, he’s a very down-to-earth person, so I think without saying it, he’d appreciate stocks, a long-term investment, more. My cake, which can be eaten in 2 minutes,” Yang shared.
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